3 Things That are Destroying Your Brand

Branding is important. That’s logical. But did you know certain things could be losing you potential business? Here are 3 things that could be destroying your brand.

INCONSISTENCY

Do you have a few different logo versions, tag lines, etc.? Maybe you decided to update your logo, but you still have 1,000 business cards with your old logo. Inconsistency can hurt your brand. If someone sees varying styles, colors, and messages they are likely to get confused. Inconsistency could be losing you business. A potential client may see all of these variations and experience the following:

  • Confusion about what the company offers because of inconsistent messaging
  • Difficulty remembering the company due to lack of consistent identity
  • Lack of trust in the company due to inconsistent design, which appears unprofessional

Don’t lose out on potential business due to inconsistent branding. Make sure you present clear, polished branding to create a sense of trust with your clients.

LOW QUALITY IMAGES/DESIGN

Along the same lines, if your marketing pieces (both print and digital) contain low quality images or are designed poorly, a potential client may be turned away.

Kiss Metrics states poor design as one of the top reasons visitors leave a site.

A potential customer wants to see that you are professional, established, trustworthy, and produce quality work. If your images and design are lacking, it reflects poorly on your company.

OUTDATED LOGO

At some point, bubble letters were a thing- just like parachute pants and crimped hair. Don’t get me wrong. These things were great at one point and occasionally  still have their place, but overall trends change for a reason. When was the last time you had your logo redesigned? If it’s been a decade or more, you may want to consider a logo facelift. Sometimes a logo is classic and shouldn’t be messed with. Take for example:

Coca-Cola has established an identity with their logo that is both recognized and loved. Their brand-loyalty could suffer if they change their logo. However, this is rare. Most of us don’t have the following that Coca-Cola does. So, adjusting your logo to fit with trends and reflect your current business model is crucial to your brand.

How is your branding? Do you need to make some changes? We’d love to help! Iconic may be just one of the marketing firms Indianapolis houses, but we pride ourselves on being one of the best. We focus on your strengths and use our expertise to create something that will help your business grow and give you confidence in your brand. Contact us to share a little bit about you and your company, and learn how we can help you become iconic.

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Scott Blanton

Content Writer at Iconic Digital Marketing
As Iconic Digital's content writer, Scott works with clients to develop brand stories and key messaging. When he isn't typing away at his computer, you'll find him exploring new coffee shops, spending time with this family, or working on a new home improvement project.