07 Jun Fail Fest Branding, Website, and Creative Recap
Back in 2014 when Launch Fishers decided to host a business event focused on failing not everyone understood the concept immediately. An event celebrating failure, really? But, the team at Iconic was excited. Fail Fest isn’t just about failing, it’s about success stories that grew out of failures. We quickly went to work on designing a logo. It needed to be unique and not like other event logos. It needed to capture the entrepreneurial spirit.
The Fail Fest logo demonstrates entrepreneurship and innovation.
As soon as the design team at Iconic got word from John Wechsler about Fail Fest, we went to work designing a scrappy inventor. He needed to look like he knew how to face failure and rise above it. The flying machine is our own invention. We took pieces and parts of failed flying devices from human history and put them all together in one contraption that actually works. It wasn’t enough for the inventor to look like he experienced failure in the past. He needed to look like he found success through his failures. The Fail Fest logo design needed to represent the idea of rising above that failure and pursuing success, which is exactly why the flying machine works.
The Fail Fest branding is meant to pop and make attendees think back to the drawing board.
All of the creative we’ve designed for the Fail Fest events focuses on this idea of a drawing board. Like every great inventor of our past, sometimes entrepreneurs just need to go back to the drawing board. It’s important to understand that success doesn’t happen overnight. Often times, it’s a trial and error process. While Fail Fest is a celebration of failure, it doesn’t stop there. It’s really a celebration of what happens after a failure. We wanted the branding to reflect that idea, which is why you’ll notice failed inventions from inventors who later had great success.
The Fail Fest website features graph paper, inventions, and scrappy.
Recently, our team put together a new website for Fail Fest. We excited to get in on the project on this level. Since we knew the brand so well, we were able to put together a website that captures entrepreneurship, innovation, and fun. Because Fail Fest is a series event, we wanted the site to look attractive, engaging, and fun. For many, the website design will ultimately set the tone and expectation for the event, so it needed to be scrappy just like the speakers at Fail Fest. If you dive deeper into the site, you’ll notice small, intentional ties back to the inventors like graph outlines, banners, and pieces of their inventions.
Website design, logos, and branding should reflect your story and identity.
When it comes to website design, logos, and branding, we’re all about helping you discover your story. Whether you know it or not, your brand does have a story. In the case of Fail Fest, the story is all about the events and entrepreneurs rising from their failures. That idea is reflected in designs and creative.
How does your site help tell your brand’s story? What about your logo? Is your branding getting your story across? If not, the team of digital marketers, word nerds, and design geeks at Iconic Digital would love to talk with you about your story and how we can help.
Are you ready to talk? Contact us!