Logo Design: When to Think About a Change

Logo Design: When to Think About a Change

This week, we are thinking about logo designs as a part of the bigger branding picture. Why?Logo design - when to think about a change

Well, it could have something to do with the fact that we are in the process of streamlining our own logo.

Why the change? We aren’t overhauling… just tweaking to keep up with the times, and keeping up is what counts. Let’s be clear: businesses should NOT be changing their logo design every two minutes, or even every two years.  Some of the greatest logo designs in history have NEVER overhauled their logo. Some have done an overhaul when they realized they maybe started in the wrong direction.own graphics (stay tuned to out our new look!).

Starbucks Coffee Logo Design

Starbucks Logo Change


Starbucks is a great example of a unique, impactful logo design that has become so iconic, it doesn’t even require a business name anymore. These overhauls are from 1971, 1987, 1992 and 2011 respectively. Here’s the kicker: If you look at JUST the original siren, you would recognize it as the Starbucks siren. Starbucks has tweaked to keep up with the times. Though they have put a lot of intent behind these changes, customers don’t miss their signage; the logo is still recognizable. Kudos, Starbucks, kudos.

Apple Computers Logo


Logo Design Change Ideas


Wow. We probably aren’t alone in wondering what they were thinking when they first started. The wood block print DOES NOT say “We know computers”, even for 1976. They came to their senses later that year by coming back with the rainbow apple. Does it say “We know computers” yet? No. But it does say “We take a unique approach.” Sometimes logos don’t have to be perfectly relevant to be iconic. Since Apple overhauled their logo from the original, they have just made small updates that keep their look fresh.


The Answer: It Depends.

Tweaking to update your logo is crucial if you want to remain relevant. The best thing you can do for yourself is to get a great logo in the first place. If you are starting a new business, put a LOT of thought into your logo. It will become the face of your business. You want your logo to say, “Hey, we are sharp, professional and we know our business.” Does your logo say that about you?

If you haven’t started on your new business’s logo yet, you are sitting pretty. You still have time to develop a strong image for yourself in the business world. If you have a logo that isn’t cutting the mustard, maybe it’s time to think about a change before you get too committed to a logo that won’t do the legwork for you. If you have a solid logo… congrats! They are getting pretty rare these days. For you solid logo people: keep up the good work. No really. Be sure you are keeping it up.

Here is a cool checklist to remind you of some important logo details.


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Jason Hutcheson

A hard working, scrappy entrepreneur with a passion for helping others succeed by mixing sales technique, creative design, and digital marketing into a potent cocktail of awesome sauce.

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