14 Oct Unify Your Marketing to Support Your Brand
Integrated marketing communication seeks to deliver a succinct powerful message across all marketing channels. You want every brand communication to be accurate and engaging and to deliver a brand message that is in tune with your value proposition… every time.
Every message that is sent forth helps, hurts, or confuses brand identity in your target market’s mind. Here are a few more common ones: Print ad campaigns, direct mail, e-mail, your sales force, business cards, TV commercials, invoices, blog posts, websites, pay per click ads… you get the picture.
STRONG MARKETING COMMUNICATIONS SUPPORT SALES
As you probably know, every marketing message that is sent out helps, hurts, or confuses brand identity in your target market’s mind. Prospects, clients, vendors, and competitors make assessments about your company’s offering, value proposition, and quality sometimes purely based on a communication piece. Influencing these aspects effectively will have direct effects on sales margin, prospecting, and inbound marketing tactics.
NO MATTER HOW OLD YOUR BUSINESS IS, IT CAN BENEFIT FROM STRONG MARKETING COMMUNICATIONS.
As time goes on, particularly in older businesses, each new marketing piece takes on a slightly different personality. Moreover, as businesses mature, their brand communications can become stale, outdated, and antiquated. Maybe it’s time for a refresh.
Make sure, from day one, you have a well-defined value proposition and every communication seeks to support this message in your target market’s mind. Lay the foundation now so that you can continue to have strong marketing communications in the future.
A TIP FOR BUSINESSES THAT USE MULTIPLE MARKETING VENDORS:
Sometimes, multiple marketers are involved with the same company. Because we deal with an industry where strategic imperatives can be somewhat subjective, we often see confusion in overall communication strategies occur when several providers are being used. Our suggestion: make a choice to let one company spearhead the communication strategy.
HOW TO GET STARTED WITH MARKETING COMMUNICATIONS
Our first step is understanding your value proposition. In deciding whether you need to reconsider marketing communication strategies, we perform a full audit of everything your client sees (all touch points). We keep in mind that EVERY interaction with your customer is an opportunity to build the brand through effective communication or devalue the brand through sometimes easy-to-fix errors in judgment that usually include multiple brand messages that venture off the core message
WHEN TO USE MARKETING COMMUNICATIONS
Use unified marketing communications every connection with a client, industry, vendor – even employees. Integrated marketing communications, “single voice” messages, and commitment to a well-defined value proposition are critical to branding success. If you have a strong, integrated marketing communications plan, you will find that you have made it easier for all communications to reflect your brand. So… when to use marketing communications: ALL. THE. TIME.
WHERE CAN YOU LEARN MORE?
Iconic can help you develop and implement a strategy that will engage and delight prospects, boost lead generation, and support overall inbound marketing tactics. But the first step is good marketing communications. If you feel like your marketing communications should be more cohesive, Iconic is here to help. We help many companies unify their messaging to strengthen and support their brand. We can’t wait to help you build a brand that is unstoppable. Interested? Maybe it’s time we talked.