How to Choose a Marketing Firm for Your Next Project

How to Choose a Marketing Firm for Your Next Project


marketing firmLet’s face it. There are a  million marketing firms and creative agencies popping up every where these days. But how do you pick the right marketing firm for your next project?

It can be hard to figure out who to choose to work on your marketing needs for your business.

In fact, it can be a daunting decision to make. After all,  you need a marketing team that can get your message out to the world about the thing you are passionate about.

Your business.

There are several aspects that go into marketing your product or service such as branding, web design, collateral, strategy as well as understanding how these pieces work in concert for lead generation and sales.

It is expected that your marketing team does great design work, can meet the standards of SEO and understands sales strategy. However, there are characteristics above and beyond those mandatory requirements that you should look for in a marketing team.

Your marketing team should understand the digital world.

Since most of the population will go online to do research or make purchases, it is really important that your marketing team understands how marketing works online. They should understand what it takes to take sophisticated marketing tactics from the physical world into the digital space in a way that is attractive to your target audience.

Your marketing team should listen to you.

It is all about you after all. It’s not about the marketing company. Your team should support your vision, and give you creative feedback as well as informed suggestions. But you should never feel like you are not being listened to or that your ideas are being turned into something that you don’t like. Your team should take the time to get to know you and your vision while playing a supporting role in helping you accomplish your business goals.

Your marketing team should be transparent with you.

Trust is build through honesty and transparency. It is essential that teams have trust between it’s members in order to get big goals accomplished. You should always feel like you can trust your team and know that they are following guidelines, business ethics and has your best interest at heart.

Your marketing team should be creative super heroes.

That might be a lot to put on mere mortals but you get what I’m saying. Your team should be at least striving for super hero levels that reflect f the type of creativity that will make your business stand out from the crowd. They should be willing to bring their “A game” every time in order to help you succeed. You should feel like they  bring new ideas to the table and maximize the ideas you already have. You should be able to enjoy robust brainstorms and fine tuned revisions  to make your project the best it can be.

Your marketing team should be fun to work with.

Imagine a marketing team that is talented, competent, puts your needs first, and is fun to work with. That is the type of marketing team that you can do amazing things with!  Make sure that while you are assessing their portfolio you get to meet the team in person as well. Having a team that is easy to get along with and makes the process fun will help you get through the unavoidable ups and downs of working on taking your business to the next level.

Looking for some help branding or creating a strategic and beautiful website for your business? Contact Iconic Digital Agency today.



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Jason Hutcheson

A hard working, scrappy entrepreneur with a passion for helping others succeed by mixing sales technique, creative design, and digital marketing into a potent cocktail of awesome sauce.

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