Maintaining Brand Consistency with Brand Guidelines
Marketing goes far beyond pulling new leads into your pipeline. It has to do that, yes, but if that’s all you’re asking of your marketing efforts, you’re not getting nearly enough out of it. We’ve been writing about and sharing how marketing functions well outside of...What Is A Good Value Proposition For A Business?
A good value proposition means you won’t have to compete. If you are in business, it is because you think you can provide a product or service that customers will find valuable. Your goal is already to provide excellent service that will gain your business a...What It Takes To Create An Iconic Mascot
Captain Crunch, Toucan Sam, Tony the Tiger. We all know who these characters are and what brands they represent. A good mascot transforms a brand from a product to a story with characters, adventure, and more emotional connection than a box of peanut butter flavored...The Art Of Brand Storytelling: Sharing Your Brand Story
Brand storytelling is one of the hottest topics in marketing, but like most marketing tactics, it’s being ruined by marketers. It’s become convoluted and complicated. At its heart, brand storytelling is the act of sharing your brand with the world. Your story is the...In Strategic Marketing, It’s Quality, Not Budget Size, That Matters
What team or department doesn’t want a huge budget? Think about everything you could do as a marketing department. Facebook ads. Google ads. Cutting edge website. Billboards. TV commercials. Pandora advertising. Landing pages. Youtube videos. Sponsorships. Vehicle...Get Better Marketing Results.
