Why Competitive Research Is Important for Your Brand

If images of espionage, James Bond moves, and spy gadgets were the first things you thought of when you read competitive research, then you might be doing something wrong. Competitive research is all about collecting information. You don’t have to go “behind enemy...

Why Client Services Always Win

When it comes to engaging clients and winning over potential clients, nothing will trump client services. While in the past this might have been something the sales team passed off to another department, it’s not the case anymore. Instead, sales teams are learning the...

Identifying Your Competitive Advantage

Have you ever sat back at the end of a long day and asked yourself, “why”? Why does your business exist? Why do you provide the services you do? Why do you produce the products you do? Why? Why? Why? The answer to these questions will lead you to your competitive...

Effective Website Building: You Built it, But Is It Working?

In the past, building an effective website took enormous feats of willpower, money, and frustration. If you weren’t a coding guru, your website might be passable… at best. Recently, there’s been a surge in better looking themes that are easier to...

Logic vs. Intuition in Business

The business world is generally considered to be a place for calm, collected logic. It is a universe dominated by calculated decision-making and a numbers-based approach to seeking and finding success. We live in a world where data is readily available. The business...
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