Small Business Branding Lessons From Lady Gaga
We have talked a lot about small business branding. “Okay, Iconic Digital, we get it. Branding is important, blah blah blah. We already have a logo.” Ah, but there is so much more to small business branding than a logo. Here’s your lesson for today: Channel the Lady...What is the difference between marketing and advertising? An analogy.
I used this analogy the other day in a meeting and it seemed to help paint a better picture of the difference between marketing and advertising. There always seems to be a bit of confusion around the two terms. A lot of business owners we talk to do not make a clear...3 Letters That Will Effectively Kill Your First Marketing Opportunity
To our fellow business owner friends, we write this blog as a plea to all of you to resist one of the most egregious attacks on your initial marketing opportunity. It is with great emphasis that we beg you not to preemptively attack your brand position before you...Marketing Is Not Just Advertising
A misconception that we run into quite a bit while working with businesses is the belief that marketing is synonymous with advertising. The problem being that this misunderstanding often results in an incomplete marketing strategy and results in significant...Get Better Marketing Results.
