Marketing Automation With a Personal Touch

Hello, Fname! We just wanted to send you a quick note about how we can help you reach your goals. Now for a limited time, you can get this deal that’s hardly a deal, we just felt like we needed to stay top-of-mind and figured an email blast you’ll probably...

Tips for Lead Generating Websites – Without Spending More Time

Who is your best salesperson? Rob, who ‘Always Be Closing’? Or maybe Stephanie who is great with clients and has the uncanny ability to predict a person’s question before they even ask it? While these salespeople are great to have on your team, and you’re lucky if you...

Starbucks Loyalists and the Power of Rewards Programs

Google, Apple Pay, and even Facebook are jumping on the money transfer train. Out of all of the in-app payment programs out there, who would you guess has the most active users? The answer to this question might come as a shock to you, but the most popular by a...

Why Segmenting Users Matters In Email Marketing

Segmenting email lists isn’t just about increasing open rates, click-throughs, and conversions. Are those all great things to achieve with email? Sure. But, your primary goal with emails, just like all marketing messages, should be to add value to your...

Incorporating Email Automation Into Your Sales Strategy

When you think of email automation, you most likely jump to landing pages, forms, and email marketing. However, email automation can play a much bigger role in your organization. By incorporating the technology and tactic into your sales strategy, you can improve your...

Finding Your Target Market In A Sea of Markets

Marketing isn’t about connecting with the masses. The theory that you’re competing with everyone for a single market simply isn’t true. If you’re following this theory, then you need to seriously reconsider your marketing tactics. Rather than a single market existing,...
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