Tips For Good Brochure Design

Tips For Good Brochure Design

Brochure Design AdviceBrochure design is something that needs to be addressed with businesses today. Seriously. If you have a nagging feeling that your brochure isn’t doing the trick, you are probably right. With print costs ever on the rise, you will want to be sure you are getting all the bang for your buck that you possibly can. If you are thinking about refreshing your brochure design, please read the tips below. 

Brochure Design Tip #1: Don’t do a vertical tri-fold.

Period. People aren’t still wearing parachute pants. Just like fashion, design trends come and go, and you don’t want your business to look like it is stuck in the past. Even doing something as simple as turning a vertical tri-fold brochure on its side can do the trick. The price will be the same but at least you won’t look like everyone. Talk to your printer about another affordable way to approach a brochure. Remember, good brochure design doesn’t have to be super-expensive.

Brochure Design Tip #2: Don’t give it all away.

You wouldn’t tell someone everything there is to know about you on a first date, would you? Think art of disclosure. Your brochure should act as a hook. Give them just enough information to make them want to connect with you. Put yourself in their shoes. What would you want to see if you were a consumer?

Brochure Design Tip #3: Less is more.

We are talking pictures AND content. You are kidding yourself if you think that someone is going to sit down by the fireside and read a novel of a brochure. Nope. Stick with bullet points and bolded content. As for pictures, think fewer and bigger. Be sure your pictures pack a punch. It’s way better to have one very engaging image than five really awful ones.

Brochure Design Tip #4: Pitch the poor design.

We are talking about clip art, bad fonts and low-quality graphics. Enough said.

Brochure Design Tip #5: You may not need a brochure.

Did your eyes just pop a little bit? Brochures can really be helpful for businesses, but be aware that your marketing dollars may be better-spent elsewhere. Ask yourself how you can best reach your target market. What is that brochure doing for you? Has it worked in the past? How could you change your approach that would make your brochure design more effective? Maybe it’s as simple as creating a postcard handout instead. Maybe you should reallocate those funds to build a new section of your website.

So now what?

The key to good brochure design is to take a unique approach. Do you have more tips for good brochure design? We would love to hear them.

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Jason Hutcheson

A hard working, scrappy entrepreneur with a passion for helping others succeed by mixing sales technique, creative design, and digital marketing into a potent cocktail of awesome sauce.

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