23 Aug Why Small Businesses Need SEO
As a small business owner, you’re probably constantly running around trying to keep your business operating as smoothly as possible. Sometimes that means you’re doing the job of 5 or 10 other people. You’re in charge of sales, marketing, operations, HR, and a lot more. The last thing on your mind is SEO.
But, should it be?
SEO or search engine optimization, is actually a really great thing for small business marketing. It gives you a fighting chance when it comes to competing with larger organizations for online space and recognition.
To help you better understand the real benefits of SEO, here are 5 different reasons you need SEO:
SEO helps you be found.
When consumers are looking to make a purchase, do you know where they turn?
It isn’t a phone book or some secret helpline. It’s the Internet.
Approximately ⅔ of the buying process is done online. Which means, by the time a potential customer or client reaches out to you, they’ve done a lot of leg work. They’ve probably spent time on your website, read reviews, looked at your competition, and did some Google searches.
SEO helps you get in front of those potential customers sooner. The main goal of search engine optimization is to get your business to show up high in search engine results.
That means when a consumer goes online to find a service or product, you want your business’s name to show up as one of the top results. You want to be the business that consumers find.
With keywords and a search engine optimization strategy, you can make that happen.
SEO helps users navigate your site easier.
SEO isn’t all about putting keywords in blog posts and hoping that Google picks you to be in the top spot on results.
SEO is a strategy that helps you climb the search results. It’s a puzzle that you have to put together and one of the bigger pieces is making sure your website users have a great experience.
That’s right. Google cares about the experience you’re providing. And good SEO helps users navigate your site and find the content they’re looking for.
But, how does that work?
Simple, you need to use easy-to-understand navigation and internal links. If your menus are full of pages that visitors don’t care about or aren’t looking for, then you need to get rid of them. On-page SEO means that you’re using helpful internal links to direct traffic to the pages you want them to be on and the pages they want to be on.
SEO helps increase awareness of your brand.
You know those top results on Google that you want? They do more than just drive traffic to your site.
Sure, people are much more likely to click on the top results, but consumers also look at the other results on the first page, which means if your brand shows up, then you’ll be generating brand awareness.
Brand awareness is hard to measure, but it is certainly something that you want.
With brand awareness, you can generate more interest in your products or service offerings over time and start filling your pipeline. Maybe consumers don’t make a purchase the first time they see your name, but over time, if they see it continuously, they are much more likely to start the purchasing process.
Bonus: being on the first page of results will help instill trust in your brand, which is something most consumers look for when they go to make their buying decisions.
SEO is a cost-effective marketing tactic.
SEO doesn’t include paid advertising or anything like that. It isn’t expensive to do. In fact, it just involves updating your site.
Because search engine optimization helps users who are already looking for products or services similar to what you offer, there isn’t really a cost. Inbound marketing, which is what SEO is, offers a much more affordable solution than outbound marketing tactics like cold-calling.
Effective SEO is about adding keywords and meta descriptions to your site, inserting internal links, and a whole host of other things.
SEO helps generate new leads and create sales opportunities.
It’s the benefits listed above that allows SEO do its real job: generate new leads and create sales opportunities. If you follow search engine optimization best practices, your website will start acting like a 24/7 salesperson for you.
Search engine optimization drives traffic to your site and with the right strategy can even help grow your business. If you’re ready to develop your small business SEO strategy, then the team at Iconic is ready to help.