Work Smarter with Automated Workflows

Work Smarter with Automated Workflows

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Automated workflows are all about making your life as easy as possible. Quaily your leads without lifting a finger.

Imagine: a prospect visits your site and downloads an e-book or checklist.  Tomorrow, they receive information via e-mail for another free e-book.  One week later, they receive a product comparison from your blog.  If they read it, then three days after that, they receive information on how to choose a supplier.  If they revisit your site based on this action, they get a coupon to try your product in the next week via e-mail.  Now imagine, you never did anything and your inbound software did all the work.  That’s an automated workflow.

WONDERING HOW WORKFLOW MARKETING HELPS SALES?

Visitors that come to your site are not necessarily interested in buying right away.  Most (67%) are searching for information.  Automated workflows with strategic action points help move the “not ready to buy now” folks through the sales funnel.  It’s unreasonable to think that any business owner can do this efficiently with a manual process.  Automated workflows help to ensure your prospects can be effectively turned into leads and leads into sales with minimal disruption to day-to-day operations.

WHO BENEFITS FROM WORKFLOW MARKETING?

Businesses where a buying process is multi-step will benefit from workflows.  Most businesses do not sell their product on the first website visit (unless the company is simply discounting their margins away).

HOW TO GET WORKFLOW MARKETING STARTED

Building a marketing workflow is part of a bigger inbound marketing strategy and is not the easiest task.  Connect with Iconic to learn more.

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Scott Blanton

Content Writer at Iconic Digital Marketing
As Iconic Digital's content writer, Scott works with clients to develop brand stories and key messaging. When he isn't typing away at his computer, you'll find him exploring new coffee shops, spending time with this family, or working on a new home improvement project.