20 Dec Building The Strategy Behind Your Logo Design
Let’s get real for a minute about your logo design. Do you love your current logo? The way it looks? The message it communicates? How about the colors? Do they make a statement? Logo design is about more than looking flashy and catching someone’s eye. If you’re rocking a logo so abstract that it’s three dots inside of a circle with a line running through it, then you’re probably missing out on something. At the same time, if you’re a home builder and your logo design is a simple line drawing of a home, then you’re probably still missing out on something.
You see, logo design, in order to be effective, needs to have a strategy behind it. Like everything else in your marketing arsenal, strategy should drive everything that you do, say, and put out to the world of consumers.
Your logo, well, it’s often the first thing consumers see, notice, and remember about you and your branding. If it’s not communicating the right message or “sending the right vibes,” then you could end up missing out on some incredible opportunities.
The Importance of Logo Design Strategy
Let’s start this off simple: what message does your brand need to communicate to your target audience? Are you trying to be high-end? Appeal to a wide range of demographics? Communicate your benefits?
Your logo says a lot about what your brand stands for, even if you don’t know it. That’s why having a strategy behind your logo is so crucial to the success of your brand.
Have you ever seen a company’s logo and been immediately turned off? Your logo ultimately determines things like how much you can charge for services or products, what potential customers will think of those services or products, and how many opportunities you get.
Why? Because your logo is the first step in building the right kind of perception about your brand in the consumer’s mind. And, once that perception has been built, it’s nearly impossible to change it.
Thinking About Your Target Market
The first step in your logo design strategy should be an evaluation of your target market. You need to understand who you are trying to appeal to before you can start designing a logo that helps you sell.
Once you know who your target market is, you can begin designing a logo that speaks to them about your services or products. You need to tell your story through your logo design. So, those dots inside of that circle needs to tell your story.
Is your logo telling your target market your story?
Communicating Your Value Proposition
Your brand story is about more than just why you founded the company and how long you’ve been in business. It’s about what you do for your clients and why you do it. It’s about your value proposition.
A logo should communicate a brand’s value proposition without needing words. It’s a visual story that potential clients should be able to pick up on. This is your chance to raise your voice. Be heard. Show off what you have to offer.
Does your logo do those things?
Standing Out The Right Way
If you are rocking that three dot logo or a simple line drawing, there’s a decent chance you’re drowning in a sea of sameness or being outshone by the competition.
Your logo is your opportunity to outshine the competition. To blow them out of the water. To rise above that sea of sameness. To force your competition to reevaluate their own logo design. You need to leave them standing in the dust not be choking on their’s.
Are you outshining the competition with your logo?
Consistency Is The Name Of The Game
A great logo strategy and design becomes a mute point when your logo isn’t consistent.
Brands lose their footing when they start smashing, smushing, enlarging, changing colors, stretching, crowding elements, tweaking layouts, and cutting up their logo design.
It’s one of the fastest ways to lose the game. And, you don’t want to lose the game. You want to dominate the game.
The more you change a logo, the worse it usually gets.
How are you using your logo?
Make The Right Impression With Your Logo
Slapping some shapes together isn’t a strategy. It’s a shot in the dark. You need a reason for the elements and colors in your logo. You need a logo that tells your story. You need an iconic logo in order to stand out and leave the competition behind.
The Indianapolis logo design team at Iconic Digital Marketing is ready to craft a strategy and logo for your brand that will leave your competition wishing they had your style and look.
Ready to get started? Contact us today.
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