13 Apr Create a Focus Keyword Strategy for Your Small Business Blog
Blogging for your small business is a great way to drive traffic and hopefully leads to your website. But in order to get your blog noticed by search engines and consequently ideal potential leads you need to make sure that you optimize your blog posts.
There are many factors involved in optimizing your small business blog. Ask yourself the following:
- Are my posts scannable?
- What is the quality of my content?
- Do I have call to actions?
- Am I posting consistently?
- Am I using headers effectively?
- What is my focus keyword strategy?
Let’s focus on finding the proper keywords for your post and creating a focus keyword strategy for your small business.
Why Choose Focus Keywords?
Google loves fresh quality content from an active website. It just eats it up like a well made, hand crafted sandwich. In addition to new consistent content a well crafted keyword strategy will help you rank higher in the search engine and increase visibility with potential clients.
- Focus keywords help your social media strategies as more platforms are using keywords to increase your search exposure.
- Finding your focus keywords is significant when creating Search Engine Optimized content.
- Developing an effective keyword strategy can help you increase traffic organically which is beneficially since 94% of users click on organic search results rather than paid ads.
How to Choose Focus Keywords.
Put yourself in the shoes of your ideal customer. (If you know your customer well enough you will know what type of shoes they are wearing.) Think of 4-5 keywords that are relevant to your business that is not the brand name of your small business. Choose words that describe the bottom line of your product or service.
Long Tail vs. Short Tail Keywords.
There are two types of keywords called short tail and a long tail. Sounds like to species of animals, doesn’t it? But since we are focusing on the blogging beast let’s focus on long tail keywords.
Short tail keywords are more general like “marketing” or “business”. These words have high search volumes (many people are searching these words) and as a result, are highly competitive.
Lastly, try to find a balance between keywords that are relevant to your business and are realistic to rank for.
If you are looking for more resources on inbound marketing we have some free ones you can check out.