12 May 5 Tips for A Better Instagram Management
Keeping up with social media is hard work. There are constant updates. New trends make it tricky to keep up. But, you can’t use that as an excuse to avoid social media. While Twitter used to be the best place to be, Facebook is arguably the best place to be now. However, Instagram is growing in popularity and, for the younger demographic, is the main social media channel. You need to be on it. You need to be posting photos. Here’s how to make your Instagram management better:
1. Set up a calendar to get you started thinking about content ideas.
No matter the type of business you run or work for, finding the time to manage all of your social media accounts can be tricky. Even with a dedicated person on staff, posts get missed, messages miss the mark, and content gets jacked up. The best way to keep yourself on track and avoid some of those basic mistakes is to set up a calendar. Plan out how many times you want to post in a week, write the content for those posts and leave short descriptions of the photos. The idea behind the calendar is to make posting even easier and quicker. Eventually, you’ll probably get into the swing of things so that you don’t need the calendar to stay on track.
2. Use a photo editing program to help make your shots even better.
It doesn’t matter if you’re using Adobe’s most recent release of Lightroom or a mobile app like VSCO. You need to be editing your photos. You could just snap a quick image and post it, but it probably won’t hit home with your followers like you want it to. Instead, take a few minutes and touch up the photos. Make them clearer, brighter, and more focused.
3. Instagram’s filters can be your best friend, if you use them correctly.
Depending on your editing skills, you may end up using an Instagram filter when you post a photo. There’s nothing wrong with using these filters. They can help make your photos better and help you engage your audience. The filters can be customized to make your photo look even better. Play around with contrast, brightness, color, and temperature of the photo to get it just right. You can also focus on specific aspects of your photo, add frames, and even touch up the photo. By using similar filters, shots, and editing techniques, you can make your account feel branded so your followers always know your photos.
4. Set up a business account to gain better insights into followers and posts for more robust Instagram management.
If you’re posting as a business, set up a business account. With this type of account, you’ll be able to view photo/video impressions, engagement, and even clicks. These insights will help you plan out future posts and gain a better understanding of what your followers like. Further, a business account will allow you to set up and run ads. You might not think these ads are necessary, but they are a great way to increase your followers, boost brand awareness, and drive traffic to your site.
5. Make sure you’re using hashtags correctly and on every photo.
Hashtags are your friend. They’ll let people find you, like your photos, and keep up with what you’re doing. Using one hashtag is good. Using multiple hashtags is even better. The idea behind hashtags is to drive users to your photos. The more hashtags you use, the better the opportunity to drive those users.
Managing social media campaigns, channels, and profiles often gets pushed aside for other tasks. But, it’s not something you can afford to avoid. Instead, you need a digital marketing team that can help get on top of things like Instagram management. You need Iconic Digital’s team of strategists and creatives to help form a plan and execute it.
What are you waiting for? Let’s get started!