14 Feb What Your Brand Should Do On Social Media
How many times have you tried to start up your Facebook account or Twitter account only to let it fade out after a few days? 
Posting on social media for a brand can be hard work. From knowing what to post and when to post it to following through, there’s a lot to keep track of. But, one of the most important things to keep in mind is that social was designed to be social. You need to keep it light and fun. That doesn’t mean it shouldn’t be professional. It just needs to be your brand personified.
Here are a few tips to get you started:
Be Genuine In Posts, Comments, and Replies
The first step in building a rock solid social media game plan is to be as genuine as possible. When it comes to writing your posts and responding to people on any social media channel, you want to be real. No one wants to interact with a lifeless robot. Instead, use words that anyone will understand, not industry jargon. Keep it timely. If you wait a week to respond to someone’s comment, it means you aren’t paying attention. Being genuine means being true to your brand and your values. Ask yourself, “what would my best clients expect to see from me on social media?” By answering that question and understanding what followers are looking for will allow you to create a real network of interested followers.
Show Off From Time to Time
You read that correctly. Show off. But, only do it from time to time. There are two big things to keep in mind here: 1) If you’re going to show off, make sure it’s something worth showing off. For example, at Iconic Digital, we like showing off recent work. When we launch a new website with a client, we like to share it with our followers on social media for two reasons: it shows off the work we put into the site and it gives our clients some attention on social. 2) The TIME TO TIME part is extremely important. You have to find your own balance, but if you’re showing off every other day, then it might be a little too much. Showing off too much will put followers off.
Reciprocity Can Go A Long Way
Reciprocity might seem like an odd concept when it comes to social media, but when you help build up the businesses around you, it can help build up your own brand on social media. In most cases, when you highlight businesses you love, they’ll end up showing you some love. Have a favorite, local lunch spot? Give them a shout out on Twitter or Facebook so your followers can get the inside scoop. Worst case scenario is that you’ve given a shout out to another business. Best case scenario is that the business you mention will mention you back and you’ll gain some new followers.
Make It About Your Company Culture
One of the absolute best things you can do on social media is highlight your company culture. People love seeing photos and images of your employees working, goofing off, and just being themselves. At Iconic, we like to use photos of our designers hard at work, but we also show the things we love like pizza, coffee, and silly office decorations. Think about what makes your brand so unique. Share that with your followers.
Social media should be all about your brand. When you follow the things above, you’ll notice that your follower numbers will increase and you’ll get more engagement. If you’re looking to make sales on social media, these four tips will help you begin the process of selling through social media. And, when you’re ready to develop a strategic social media plan, the Indianapolis digital marketing team at Iconic Digital can help you craft the right one. From the right images to the perfect lines, we’ll help get your social media on track.
What are you waiting for? Schedule a consultation today.
Jason Hutcheson
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