27 Aug 5 Key Things To Know About Small Business Marketing
Marketing can mean the difference between growth and failure.
These days, small business marketing is presented as a choice. It shouldn’t be. Good marketing is more important than you might realize.
Small business marketing is an investment in the growth of your business… everyone knows that. What some people don’t realize is that marketing may be what your business needs to survive. Small business marketing isn’t urgent until it’s too late.
Small business marketing has to stay relevant.
Your business cannot afford not to keep up with technology. Yes, it’s annoying to think about the fact that you’re probably going to have to overhaul your website again in a few years. The web – and technology in general – changes so rapidly that you won’t have a choice. If you don’t invest in your marketing, you risk losing customers to businesses that do.
Go to where your customers are now.
Businesses without an active small business marketing strategy get lost in the shuffle. That means you need a strategy for your website (that included your mobile site, too!), a strategy for social media, a strategy for your branding… “But Iconic Digital,” people say, “will Twitter be around three years from now?” Who cares? You want to be wherever the conversations are happening… right now. How are you going to dominate the game if you aren’t paying attention to any of the moves?
Take the chance to be a thought-leader.
Good marketing means being a thought-leader in your industry. The internet has spawned a generation of do-it-yourselfers… people who want to know how to do something and are willing to try in the name of saving a buck. Chances are, they may not be able to do it all on their own. Who will they turn to when the project fails? Publish blogs that will leave a trail of crumbs right to your doorstep.
Good marketing will mean ROI.
Your marketing should – GASP – make you money. A zillion people will write up a marketing plan that covers the standard marketing bases. But the real question is this: Will your marketing bring you a return on investment? It absolutely should.