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Break Up Dense Copy In Your Print Design

Print design can easily be weighed down with too much body copy.

Have a print design with a lot of body copy in a small space? There are many different ways to break up body copy. Dense body copy is sometimes a necessary evil for small businesses and non-profits working under tight printing budgets.

Here are some good ways to break up big blocks of text in print design:

Drop caps are a great way to break up dense copy in print designs.

TRY DROP CAPS.

Drop caps are large capital letters (or even full words) that appear at the very beginning of an article or section. You know how the O in “Once upon a time” is always huge? It’s a drop cap. Drop caps present a great opportunity to get crafty with typography. Picking an interesting font that is completely different from the rest of your body copy adds some visual to your leading capital letter.

Pull quotes help make print design more scannable.

ADD PULL QUOTES.

Pull quotes are quotations that appear in the center of the page – usually straddling the center margin. They are called “pull quotes” because the quotation comes directly from the page on which it is placed. It’s a great way to communicate a key point of your article or message, but it is also a good way to create some visual interest on an otherwise-boring print design. Tweak the typography of your pull quote to make it look sassy and you will have a pretty good visual break from dense blocks of text.

Extra headers make reading print design documents easier.

THROW IN EXTRA HEADERS.

If you are trying to fit a lot of information into a small space, extra headers can be the way to go for print design. They will only add a line or two to your print design, but they will help guide your readers through the text. Some readers will only look at the headers. Isn’t that compelling enough to make you add a few more to your print design? By adding headers, you break up giant boxes of text into smaller, more approachable portions for your readers.

Break up your print design.

No matter how you decide to do it, breaking up the body copy in your print design is important. If you want your message to be read, you don’t want readers to work too hard.

Do you have comments or questions? We would love to hear from you.

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Carolyn Byard

Carolyn is Iconic's art director and office dog handler. She strives to build unicorns, and she is completely obsessed with the fusion of beautiful design with strong strategy for unforgettable user interfaces.