23 Jun Digital Marketing Strategy: Why You Need A Blog
In today’s business world, if you haven’t implemented a digital marketing strategy, you will fall behind the competition. One of the easiest ways to get your strategy started is to blog.
You might have been told in the past by colleagues, employees, or even your college-aged son studying business that you need a blog. Maybe you didn’t believe them or maybe you just didn’t know how to get started. So, you never actually started.
But, now’s the time.
Writing and maintaining a blog can go a long way when it comes to digital marketing. It’s one of the older forms of digital marketing, but it’s still going strong today. Here are just a few reasons why you need a blog:
If you have a website, then you already understand the importance of creating content as part of your digital marketing strategy. Without a blog, though, you’ll never have new content to offer your audience. For instance, if you want to share original content on Facebook, but don’t have a blog, then you’ll have to direct followers to a static page on your site. This could be beneficial, but it’ll also get stale for your fans.
Writing and maintaining a blog provides you with the opportunity to share original content on a rotational basis. That means, even long-time fans will have a reason to visit your site. The more content you create, the more possible touch points you have for those fans.
The best part? This content can be shared in a number of different places including emails, social media, and on your homepage to help drive traffic.
Increase Your SEO
Digital marketing is all about driving traffic to your site and generating new leads. You can’t do either of those things though if your search engine optimization doesn’t perform well. In order to get your website in front of the right audience, you need to be as high in search engine results as possible. One of the best ways to do that is by blogging.
Blogs help your search engine optimization because they allow you to create keyword-rich content on a regular basis. If your website was built with keywords in mind, then using those keywords in blog posts will help reinforce the keywords and keep you ranking high for them. Blogs are also a great way to get your website ranking for additional keywords that you weren’t able to work into the content of your site.
Customer Service Representative
Ultimately, Internet users turn to search engines to find answers to questions. From specific questions to basic ones, your website needs to provide the answers to those questions. At the basic level, that’s how search engines operate. They index the information found on websites and then connect them to the questions asked.
You won’t be able to answer all of the questions that pertain to your business through your site’s content, which is why it’s important that your digital marketing include blog posts.
Using blog posts as a sort of customer service representative, you can answer questions before they’re even asked.
When you write a blog post, you help establish yourself as an authority on a specific subject. With that authority, you can provide validation to your services or products, which is something most buyers look for before actually making a purchase.
Validation goes a long way, especially when your digital marketing strategy is based on the process of lead generation. However, in order to establish that validation, you need quality content that is information rich.
You can’t just slap together a list of the top 10 things you did in high school and expect visitors to view you as a plumbing expert. The content you provide in blog posts needs to be specific and in-depth enough that you establish credibility (but, don’t give all of your secrets away).
The expert-level information you provide on your blog could be what leads to someone finally fill out a contact form. Maybe part of your digital strategy is to include backlinks on your blog to a landing page with a download and form. No matter the specific strategy, your blog post has the potential, in several ways, to generate leads and grow your business.
Because you’re creating content online, you’re creating the opportunity to see results indefinitely.
You read that correctly: indefinitely.
Let’s say you write a blog post tomorrow that gets 500 views and generates 26 leads. The next day 130 views and 10 leads. Overtime, those numbers will dwindle, but the blog post has the potential to generate a lead at any point. Which means in a year, you could still get a lead from this particular blog post.
And don’t forget, once that content is live on your blog post, you’ll also be helping your SEO efforts, answering questions, and establishing yourself as an expert indefinitely.
Blog posts are the piece of digital marketing that just keep on chugging along.
Blogging is a crucial piece of the digital marketing puzzle. Without it, you could be missing out on countless leads. With it, you can grow your business, generate leads, and close deals. Your website and your blog can both act as 24/7 salespeople, when created and implemented effectively.
Your digital marketing strategy shouldn’t be just about blogging, though. It needs to include social media, blog posts, emails, and SEO. It takes a lot to keep it all working. Iconic is here to help.
Having trouble with your blog? Here are a few recommended posts that might help you out:
Latest posts by Scott Blanton (see all)
- June Marketing Resources - June 20, 2017
- inX3: A Brand Story of Inspiration, Innovation, and Investment - June 14, 2017
- Fail Fest Branding, Website, and Creative Recap - June 7, 2017