.
 

Facebook For Business: Why Posting Isn’t Enough

Posted by Scott Blanton on October 10, 2017

Facebook For Business: Why Posting Isn’t Enough

You already know that as a business, you need to be on social media. The numbers simply don’t lie. On Facebook alone, there are two billion people using the social media channel. For your business, that means your ideal customer and your entire target market are on there. It also opens the doors to having your story spread.

In this post, we’re going to talk about why posting updates on your Facebook timeline simply isn’t enough. You can just float a message out there and hope that someone sees it, connects with it, and takes action.

Instead, you need to invest in a Facebook for Business page and advertising to boost the efficiency of the marketing channel.

Facebook For Business: Creating Ads

Facebook for business isn’t just about making a sale. It’s about connecting with your ideal customer. Here’s the problem though: your ideal customer is flooded with updates from friends and other business pages they follow. The flood is constant, it’s loud, and can be shut off.

The best way to connect with them is to optimize your Facebook strategy.

One of the best ways you can break through all of the noise is by advertising on Facebook. When you have a Facebook business page, you have access to all kinds of tools like page insights and ad creation.

Before you start throwing money away on ads, you need to really analyze your goals, your customers, and your capabilities.

Create ads based on your business goals.

Because Facebook for Business allows for multiple types of ads, it’s important to understand what your end goals are. For example, if you’re trying to convert followers into customers, you’d want to use a Lead Generation ad. However, if you’re trying to drive traffic to your site, then you might consider using a Facebook Carousel ad that includes multiple photos and descriptions. Then again, if you’re trying to build brand awareness, boosting one of your normal posts could be a great way to go. Thankfully, Facebook helps business page owners understand the different ads, the components of the ads, and what goals the ads can help you achieve.

Before you get started, though, it’s important to sit down and really define what your marketing goals are. Your Facebook ads shouldn’t be about achieving a short-term marketing objective. Rather, they should be part of a larger, multi-channel campaign that helps you present a cohesive message to your ideal customer, no matter where they are.

Create ads based on who your ideal customer is.

We talk about buyer personas and ideal customers a lot. But, we don’t do it just because we like to write and talk about it. We do it because there is real value in knowing who you are talking to and who you are trying to sell to. By understanding your ideal customer, you can create Facebook ads that they connect with. For example, if your ideal customer has a dominant driver personality, a Facebook carousel ad, which features multiple photos, most likely won’t resonate with them because they don’t have the time or patience to flip through multiple images. Instead, that dominate drive would probably better connect with a boosted photo post.

Create ads that make an impact and connect with your audience.

Here’s the thing about Facebook for business ads: they work if your creative is incredible. They fall flat if your creative is, well, flat. You can’t just use a random stock photo, a sentence you came up with on the fly, and a non-existent strategy.

Instead, what you need to do is create an entire marketing strategy that includes Facebook for business advertising. If you are using Facebook ads as a standalone strategy, you’ll likely just fade into all of the clutter your followers and ideal customer already deal with on a daily basis. Incorporating those ads into a larger strategy can help you connect with your audience on a completely different level. Instead of being noise, you can become the message they’ve been looking for.

Creating your marketing strategy.

Are you ready to create a marketing strategy that includes Facebook? The team at Iconic Digital can help you propel your business forward by creating a strategy that reaches your ideal customer through stories they can connect with. Using incredible visuals and powerful stories, you can start building relationships that turn into customer stories.

What are you waiting for? Let’s talk!

The following two tabs change content below.

Scott Blanton

Content Writer at Iconic Digital Marketing
As Iconic Digital's content writer, Scott works with clients to develop brand stories and key messaging. When he isn't typing away at his computer, you'll find him exploring new coffee shops, spending time with this family, or working on a new home improvement project.