7 Habits of Highly Effective Web Design

7 Habits of Highly Effective Web Design

Highly Effective Web DesignYou have a website, but maybe you aren’t convinced that you truly have an effective web design. Some say a great web design is subjective… that’s true, but only to a point. Believe it or not, an effective, well-designed website should also possess a variety of qualities that will allow it to become your very best sales tool.

1. Know what needs to be accomplished.

A great website knows its job. You are in charge of telling it what to do, so set some goals. Don’t be fluffy, here, folks. Your answers should be hard and fast. Do you want more traffic? Do you want 50 leads a month? Your goals should not be nebulous. Create real, measurable and attainable goals so that your web design can be as effective as possible.

2. Be flexible.

An effective web design is also a flexible web design. People are using a wide range of devices to access your website, so if your target market is checking you out on mobile devices, you will want to make sure your site is responsive or that your site has mobile and tablet versions available. If you only have a desktop site, now is the time to make plans to add versions that can be viewed easily from all devices.

3. Appeal to the target market.

Beauty is in the eye of the beholder. Effective web design is created specifically for that beholder. Think about what your target market likes and create a look that will appeal to them. If your website does not fit the tastes of your target market, you can bet that potential buyers won’t stick around on your website long enough to hear your  message. Make sure that you have a team of creatives that can build a beautiful site that your customers will love.

4. Use strong visual effects.

Whether it’s a photo feature of something for your portfolio or some visually interesting parallax effects, your website should be beautiful. Just because your web design is highly effective does not mean that it should be anything less than remarkable. Create a look that makes people want to stick around and surf your site.

5. Post compelling and updated content.

A highly effective website is always growing. If your content is stagnant, your website risks falling in the search engine rankings. During the initial development phases of your web design, you will first want to create great static content. After your basic site is populated with optimized content, you will want to create a game plan to keep cranking out content so customers can find you online.

6. Call visitors to action.

An effective web design will contain compelling calls to action that help your business connect with website visitors. A lot of this has to do with layout. A great website layout will allow visitors to easily navigate your site… you will be able to direct traffic in such a way that visitors ultimately become leads. A strong web design will also make it easy for visitors to connect with you on their terms.

7. Track visitors, analyze numbers and follow up with leads.

A beautiful web design means nothing if you aren’t tracking analytics. Believe it or not, you have the power to:

  • Track leads who have reached out to you through your contact forms.
  • Find out the name and contact information for visitors from public IP addresses.
  • Score leads according to your sales process.
  • See how many times visitors have come to your site and what pages they have viewed.
  • View your sales pipeline.
  • Automate email campaigns that are designed to educate visitors and open the lines of communication.

Wondering if your current web design is effective?

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Carolyn Byard

Carolyn is Iconic's art director and office dog handler. She strives to build unicorns, and she is completely obsessed with the fusion of beautiful design with strong strategy for unforgettable user interfaces.