How To Develop Business Ideas: It’s NOT About Motivation

How To Develop Business Ideas: It’s NOT About Motivation

How To Develop Business IdeasWondering how to develop business ideas? Motivation is only the first step.

Ever wake up in the middle of the night with a truly great business idea? It’s happened to entrepreneurs everywhere. Usually, the best ideas strike at the strangest times. You know the feeling. You’ve had this great idea, and you suddenly find completely new motivation. You have a new direction, a new concept… now, you just have to figure out how to develop business ideas. In the week that follows, you work tirelessly on your new idea. Your gears are constantly spinning. By the end of the first week, you think you really have something solid.

Then come the weeks that follow, and during this time frame, entrepreneurs fall into one of two categories… those that will find a way to succeed and those that slowly slip into failure. If you are wondering how to develop business ideas, it’s a two-step process.


The motivation phase is crucial to the kickoff of a business concept. Think of this as the honeymoon phase of your idea. You are in love with it, you are energized by it, and working on it is easy and exciting.   You aren’t worried about how to develop business ideas just yet because you are busy conceptualizing and dreaming. If your idea is truly a good one, you will feel a strong sense of motivation. Nothing wrong with that, right?


Once the motivation phase fades away – and it will – you need something to fall back on. There will be days in which your goals feel insurmountable. You will be so sick of your idea that you will be ready to throw it out the window. Your motivation seems gone with the wind… will anyone care about your idea after you launch it? For just a moment, you don’t care how to develop business ideas anymore because all hope of success seems lost.

These moments can cause some to lose their motivation… it’s only natural. This is the moment that separates the successful entrepreneurs from the entrepreneurs that decide to close up shop, though, so it is a key growth moment. This is the phase where motivation must turn to habit.

When you find that you are no longer in the honeymoon phase with your business idea, it’s time to find a way to turn working on your idea into a habit.

About Forming Habits

Habits can actually be very hard to form. Many sources say it takes 21 days to form a habit. Other sources says that this is a common misconception. Studies have shown that the 21-day-rule isn’t hard and fast. According to the European Journal of Social Psychology, it takes the average person 66 days for a new behavior to become a habit. That’s just over two months… but in the business world, it is actually more the equivalent of 13 weeks. That’s 26% of your work year, assuming you take a few weeks off for vacation.

Don’t worry… you don’t have to spend every minute of your 13 weeks on your new business idea. While 26% of your work year sounds like a high number, remember that you won’t be spending 520 hours or so on your project. Start by selecting an amount of time each business day on developing your concept. By breaking your project apart into digestible pieces, you may find that your motivation is renewed. Imagine that!

Remember what Lao-Tzu said: “The journey of 1,000 miles begins with a single step.” If you are wondering how to develop business ideas, remember that the first step is creating a path that will lead you to repeatedly take actions to work toward your goal.

Wondering how to develop business ideas? Start a habit.

The bottom line is that motivation is only the cornerstone of your business idea. Think of habit as the bricks that make up the rest of the building. Sometimes, it can be helpful to implement a game plan that will help your business grow, such as a marketing plan (ahem, we know a team that can help with that). If you are in need of marketing help with your business idea, we would love to sit down and talk.

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Jason Hutcheson

A hard working, scrappy entrepreneur with a passion for helping others succeed by mixing sales technique, creative design, and digital marketing into a potent cocktail of awesome sauce.

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