21 Feb Why You Need to Focus On Digital Marketing Strategies
How much does putting your brand out there online scare you? As a small or medium sized business owner, you understand the need to protect your brand. That’s a fantastic way to look at it, but a brand so sheltered won’t get you or business very far. You need to break out of the shelter and get your brand online. In today’s competitive marketplace, you need digital marketing strategies to make a name for yourself, develop your brand, and gain a foothold in your prospective customer’s mind.
The digital playing field is level for small and medium-sized businesses.
When it comes to digital strategies, every business has the opportunity to get out in front of their target market. While you may not be able to afford some of the online marketing and advertising major, global brands can, you can still get in front of your local or regional target audience. Because almost everyone uses the Internet, getting in front of your market is not difficult. With sites like Facebook, Pandora, Google search, and a whole slew of other options, you can get your brand and your message across just like the big guys you’re competing against.
Digital marketing is cost effective for every business.
While your brand can take advantage of tons of free digital marketing options, it never hurts to have a small budget. While larger budgets can have a bigger impact, they don’t necessarily win when it comes to online marketing. In fact, small budgets can be just as effective online. Because you can target your specific audience so much more efficiently online, a small budget can go a long way. With a well crafted message your small budget can be even more powerful than the multi-million dollar budget the big guys have.
Digital marketing channels have a greater chance of producing quality and qualified leads.
If you ignore digital marketing channels, you’ll be forced down alternative and traditional routes. These options include cold calling, showing up at random offices, hoping someone calls your office, and bugging your friends and family for business. With digital marketing channels, you can go where your audience is. You may not know it, but a majority of the buying process is now done online. That means your potential customers and clients are searching for you and you may not be there to show up. When you do show up, you create an opportunity to nurture and qualify leads without even lifting a finger. With a great website design, your site will be a 24/7 salesperson who doesn’t require a salary or commission.
Targeting your audience through online strategies and tactics is much easier.
We’ve briefly discussed targeting your audience in other sections, but let’s really dive into it. If you choose to advertise in something like a newspaper or with a billboard or a traditional radio spot, anyone and everyone is going to get the message. While that may sound great, it actually isn’t. You aren’t trying to reach everyone. You’re trying to reach the right people. With digital marketing, you can set specific advertising parameters that allow you to target your ideal customer. On Google Adwords, for instance, you can set search term parameters. When someone searches the right term, your content and site will pop up.
Through digital efforts, you can be everywhere your audience is at all times.
One of the most advantageous reasons you need to be using digital marketing is the fact that you can follow your target market around the Internet. When you set up Google ads, use Facebook ads, and target your audience on Spotify, you’ll be able to be everywhere. Think about where your audience spends most their time online and be there. Or, you can take it a step further and run a retargeting campaign that will literally follow your potential customers everywhere. Through a retargeting campaign, you can get your message in front of leads even when they aren’t on your site or on a social channel.
The possibilities with digital marketing are almost endless. You can take your brand to an entirely new level, reach your target market in a whole new way, and increase sales. It’s no longer a matter of want or “nice to be” online. It’s a necessity. It’s urgent. Your brand needs a digital marketing strategy.
Are you ready to move your digital marketing from the “nice to have” column to the “urgent” column? Iconic Digital is here to help you make the move.
Latest posts by Scott Blanton (see all)
- Why Segmenting Users Matters In Email Marketing - December 6, 2017
- Living Your Brand Story - November 29, 2017
- The Art Of Brand Storytelling: Sharing Your Brand Story - November 22, 2017