Tell Your Story With a Sharp Online Strategy

Tell Your Story With a Sharp Online Strategy


chess2This is Your Move

You’ve poured your heart and soul into creating an amazing product or service that you know will solve a lot of problems, bring someone joy, or create much needed change. You’ve done all the heavy lifting and you’re ready to take over the world with your business.

Now is the  time.

It’s time to start telling others what you’ve got to offer because by golly, you’ve got a story to tell.

An awesome one.

But how? How do you get that unique story out that makes you stand out from your competitors? How do you define that thing that sets you apart?

There are millions upon millions of people sharing their stories on social media every second of every day flooding their audiences with what they have to offer. You can try to throw your story out into the world but without an online strategy  you know deep down inside that it will just get lost in the sea of social media updates.

So how do you rise above the fray?

Here are three ways you can do just that.

Be Strategic

“My strategic vision does not include being a pawn. No straight lines. I am going to be disruptive to competitors. I am unique. My ideas are remarkable.”- You, circa today

Work to create an online strategy that will set you up for success. Walking blindly into a building and marketing your business without a plan will result in wasted money, frustration and unclear messaging to your buyers and clients.

Take the time to know your brand, your target audience, and your business goals now. Understanding exactly what the space you take up in potential clients heads looks like will give you a leg up above your competition when it comes to setting up your website, social media presence, logos and other collateral.

Be Disruptive

“The truth is, at this very moment your company is most likely either disrupting other companies or being disrupted.” -Randy Ottinger, Kotter International

What does it mean to be disruptive in today’s over saturated market? There might be a ton of other companies selling or doing what you sell or do. When creating your online strategy think about what makes you unique. Think about how you differ from your competitors. Think about how you can bring something new and innovative to your market.

Make sure that you are strategic in how you are being disruptive. You can go to a meeting without your pants but if you aren’t an underwear model it’s not really going to help you look credibly disruptive. As a small business you can’t afford to be afraid to discover your uniqueness and bring it confidently to the table by disrupting the old conversations in your industry.

Be Remarkable

Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you’re average, and average is for losers. – Seth Godin

A lot of people have a lot of remarkable ideas or products but the people who are killing it in business have remarkable ideas and products that are other people think are remarkable too. Market your ideas so that people can’t ignore how amazing it is.

Being remarkable is simply knowing what your audience needs and delivering them a quality solution to their problems in a way that is memorable, shareable and  makes your audience look amazing while championing your idea or product.

Do you want help from experts who have helped businesses to hone their stories, create sharp online  strategy and organically rise to the top?

Contact Iconic Digital Agency for your free consultation today.

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Scott Blanton

Content Writer at Iconic Digital Marketing
As Iconic Digital's content writer, Scott works with clients to develop brand stories and key messaging. When he isn't typing away at his computer, you'll find him exploring new coffee shops, spending time with this family, or working on a new home improvement project.

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