What Is Post Purchase Marketing?

Post purchase marketing helps you create brand advocates.Have you ever thought about your customer after they make a purchase? Post purchase marketing is all about interacting with your customers and clients after they make a purchase. Even if you’re a one-time product or service, post purchase marketing efforts can go a long way in furthering your brand recognition and gaining your company exposure. By not forgetting about a customer after they make the purchase, you can gain a brand advocate that will help you grow and scale your business.

Post Purchase Marketing Ideas

It sounds great, right? You keep marketing to an existing customer. They help spread the word about you. You get a new customer. And then the cycle just keeps repeating.

Here’s the thing though: you can’t just wish for this cycle to happen.

You need to take the steps to make it happen. Here are just a few ideas for your post purchase marketing:

Confirmation Messages

The first step is to make sure your customer or client knows their purchase has gone through. You can accomplish this a few ways: email, phone call, direct mail. The method for your confirmation message needs to make sense with your product or service. In most cases, you’ll need to send a confirmation email with customized content explaining the purchase. This will give your customer an understanding of what was purchased and set expectations for things like billing, shipping, and product details.

Value Added Content

With their recently purchased product or service, your customer may not know the best ways to use their purchase. This is your opportunity to really impress them by offering value added content. This content could include tips for product best uses or advice for making the most of your services. Keep in mind they’ve already made the purchase, so don’t use this as an opportunity to sell something else. Use it to enhance their experience with what they’ve already purchased.

Testimonials & Reviews

The next step is to ask for a testimonial and review. You can do this a couple of different ways:

  • Send a survey: Keep it short and to the point. At the end, ask for a brief review.
  • Ask for a review on a particular site: Whether it’s Google, Yelp, Facebook, TripAdvisor, or some other 3rd party site, reviews really go a long way.
  • Direct contact: It might really impress your customers if you reach out to them directly. Pick up the phone and ask how they feel about their purchase. It doesn’t need to be a long conversation.

Follow Up Emails

Email automation should be your best friend. When someone fills out a form on your website or when they make a purchase or when they send you an email, you need to add them to a follow-up email process. These emails should be automated and triggered by a user’s action. These process should apply to customers as well as potential customers. Keep your customers informed with brand and product updates. You may just create something else that interests them.

Post purchase marketing is all about your customer and authentic experiences. Remember, if you try to sell something to your customer immediately after they have made a purchase, it will turn them off. You’ve already created a customer. What you need is a brand advocate. Someone who will tell their friends and anyone else listening about you, your brand, and your products.

Are you ready to start reaching your customers after they’ve made a purchase? Want to create brand advocates? You need a digital marketing strategy and the team at Iconic Digital is ready to help. We’re marketing nerds. Wordsmiths. Design geeks. And addicted to all things digital.

Contact Iconic Digital today.

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Scott Blanton

Content Writer at Iconic Digital Marketing
As Iconic Digital's content writer, Scott works with clients to develop brand stories and key messaging. When he isn't typing away at his computer, you'll find him exploring new coffee shops, spending time with this family, or working on a new home improvement project.

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