28 Mar The Power Behind A Brand Story
Let’s take a second to look at some of the most successful brands. Apple and Starbucks are huge. You can’t buy technology or walk into a technology store without seeing an Apple product. And there’s a Starbucks on almost every street corner in major cities across the world. Why did these brands skyrocket past their competition? Simple: they have a brand story buyers connect with.
Rather than focus on catchy taglines and features, these brands focus on experiences. They focus on building lasting relationships with customers. They understand that the product is only part of the story.
Connecting to your audience through your brand story.
Brand story is a term that’s been thrown around a lot lately. The truth is, most of your audience is wise to marketing tactics and schemes. They don’t want to be shouted at and they don’t want marketing messages shoved down their throats. They want to make an honest connect to the brands they buy from. Using the story behind your brand allows you to make a genuine connection to the people you’re trying to sell to.
Brand stories are about being more than a commodity.
When you sell commodities, you’ll always lose out to those selling experiences. Without a brand story, there’s no real way to differentiate yourself in the market. Someone will always outsell or undersell you. What you need is a unique story to set yourself apart. A brand story is all about building something people want to be a part of it. It’s about creating a user experience that buyers want to be a part of. Your brand story is able to take the functionality of your products and turn them into benefits.
Brand stories start at the first connection.
Brand stories go beyond the content you put out on social media and on your website. Sure, a huge part of it is the story of how your brand came to be, but that’s not the only part. For the customer, a brand story starts when they hear your brand’s name, see your logo, visit your site, or interact with you on social media. This is why it’s so crucial to present a cohesive and consistent marketing presence.
Your story is as unique as the products and services you sell.
Whether you’re a startup working out of your mom’s garage or you’re a 50 million dollar business operating in 12 different countries, you have a story. This story often starts with an idea. Maybe you first had the idea for your brand sitting at the bar one night with friends. Maybe it came to you when you pulling an all-nighter in college. It doesn’t really matter where that starting point is. It’s unique to you and your brand. It’s what will ultimately connect you to your audience. A brand story is unique by nature because no two brands are exactly the same.
Your brand story is intrinsic to your brand’s marketing. Without it, you’ll have a difficult time connecting with your audience and building genuine customer relationships. With it, you’ll have a loyal customer base thrilled to be part of your brand’s story.
Are you ready to discover your brand’s story? Whether you’re ready to finally dive into the story behind your brand or you’re looking to refresh your brand, the team at Iconic Digital is here to help you. As a digital marketing firm, we love helping our customers discover the power of their brand stories.
Ready to discover your story? Contact Iconic Digital.