Sales Emails: Tips to Increase Opens, Shares, and Sales

Sales emails take time and careful planning in order to be successful.

You’ve been sending out sales emails left and right trying to close deals and grow your business.  You spend time crafting catchy subject lines, smooth CTAs, and quality content, but nothing is happening. Your emails are falling on deaf ears. No one is opening them, let alone reaching out to you.

You don’t know what to do anymore.

Sales emails are tricky. You have to be demanding without being overbearing. You have to be authoritative without being pushy. For a sales pro like yourself, it’s no big deal to do those things in person, but email is a completely different game.

Here are a few tips to help you increase opens, shares, and sales with your emails:

1. Use Lists

It may seem a little elementary, but when you send out emails, you need to make sure you use lists. Sales emails are all about reaching potential customers and clients. Lists help you segment all of the email addresses you have into specific groups. These groups can be made of current customers, potential customers, and any other identifiable attributes.

Instead of sending an email to your entire contact list, you can focus in on your content and reach the right people. Using lists results in your messaging being on point and speaking directly to your audience.

2. Create Unique CTAs

If your sales emails lack CTAs, then that could explain why you aren’t generating leads. Calls to action move your audience to do something. Without a CTA, email recipients won’t know what to do. So, if you aren’t using CTAs, then subscribers don’t know what you want them to do.

Want to increase your email opens and sales? Then you need unique and specific CTAs. Don’t use standard text like “click here” or “learn more.” Instead, be specific about what you are offering and what you want subscribers to do. This will create a more compelling reason for email recipients to take action.  

3. Automate the Process

If you’re sending a single email expecting to see incredible results, then you’ll probably end up disappointed. Your sales emails need several different touch points in order to be effective. That means you may need to send several emails before you can start nurturing leads through your sales funnel.

If you’re collecting contact information on landing pages, then you need to start using drip campaigns to close the deal. Automating the email process means you don’t have to keep track of when to send emails to individual leads.

With an automated drip email campaign, you create content and set the timeline for your emails, but then you can focus on generating the leads and moving them through the sales funnel. While it can take time to determine the best flow of your emails, you need to make sure you don’t send the emails close together and always use different content in each sales email.

4. Send A/B Tests

It can be difficult to find the perfect email subject line or even the perfect time to send an email. Testing your emails is a great way to find what works and what doesn’t, which can lead to an increase in opens, shares, and sales.

A/B testing allows you to split your subscriber list into two random groups and send the same email to both groups with different subject lines. Doing this helps you determine the language and tone of subject line that gets the most opens. Once you’ve done this a number of times, you should be able to write a subject line that results in the open rate you want.

Even after you figured out what works and doesn’t, you should perform A/B tests every once in awhile to make sure you’re still on track.

5. Understand Your Timing

Another thing you need to test for is the time of day and day of the week to send emails. Depending on your target audience and the content of your emails, you might find a particular day or time that works best for you.

Unfortunately, there isn’t a perfect way to find out. It just takes time and some testing. Do some research about your industry and email times to see what others say works for them. Then, you can hypothesize when to send your email and keep track of the analytics. From there, you can adjust and tweak until you’ve found the sweet spot.

The other timing issue you have to figure out is frequency. If you send emails too often, then your emails can suffer from what is known as “list fatigue.” This is what happens when your subscriber list gets so many emails from you that they grow tired of opening the emails, so they stop. To avoid this, test how often you should send emails.

6. Make Emails Worth Opening

Part of the issue with many sales emails is that they don’t provide any content worthy of an open. If you aren’t providing valuable information in your email, then subscribers won’t take action. You need to follow up with subscribers after they download an offer, explain your value proposition, provide them with social proof, and give them exclusive information.

Crafting the perfect sales email takes time. If you don’t develop a campaign in advance, you probably won’t be able to close the deal. Automating the process and setting up an email flow should be part of your ongoing digital marketing plan.

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Scott Blanton

Content Writer at Iconic Digital Marketing
As Iconic Digital's content writer, Scott works with clients to develop brand stories and key messaging. When he isn't typing away at his computer, you'll find him exploring new coffee shops, spending time with this family, or working on a new home improvement project.

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