27 Sep How You Can Start Selling Online
If you came to this post looking for the inside scoop on online shops, we’ve got some bad news: we aren’t going to be talking about them. You won’t find any mention of plug-ins or sale prices. You won’t even find sales strategy mentioned on this page. Why? Because selling online starts way before any of that.
Selling a product or even a service online isn’t about having an online shop, running a sale, or even advertising your products on a Facebook business page. Selling online starts with having something worth purchasing. You need a product or a service that people don’t even know they want yet. You need a product or service so remarkable that people can’t say no to it.
How do you get to that point? For starters, you need to know your market, your story, and where first impressions actually happen.
Three Things to Know Before Selling Online
Solve a challenge for a niche group.
Before you start developing a marketing strategy, researching product design, or even reaching out to potential customers, you need to understand that selling is all about solving challenges. And, when it comes to starting something new, you need to be targeting the right buyers. In his book, All Marketers Are Liars, Seth Godin theorizes that there isn’t one market, but millions of markets. When you’re starting out, you need to know which of those millions of markets you’re talking to.
In order to be successful at selling online, you need to target a niche group. The masses are already solving their challenges with another product and most likely won’t be responsive to the change you’re bringing to the market. The niche group though, the ones on the outskirts of the masses, are going to be more receptive to the change.
Go after that group. Understand that group. Make that group your people. If they love you and your product, they’ll spread the word.
Create a story worth sharing.
Before your product, idea, or service can spread, you have to create a story worth sharing. That niche market you want to be a part of needs to feel connected to who you are and what you’re doing. They have a set view of the world and you aren’t going to change that. What you can do is frame your story in a way that appeals to them.
In creating your story, you need to do everything in your power to remain authentic. If you start telling a story that isn’t true, then the market you are trying to reach, won’t buy into the story. When no one buys into the story, no one shares it.
Your story needs to be true to who you are as a brand.
Design everything to be a first impression.
When does a first impression actually happen?
That’s a trick question because we’ll never actually know. In website design, we’d like to say it’s the home page or maybe a specific product/service page. The truth is, though, the first impression can happen on any page or even long before a potential customer discovers your website.
That means, everything you design, write, create, publish, or are a part of has the potential to be the first impression. No one likes to admit it, but we do judge a book by its cover. If the cover isn’t appealing, we won’t pick it up. That first impression needs to be authentic, yes, but it also needs to be impressive. Every piece of your brand (your product/service, messaging, logo, website, flyers, employees) needs to present the same, united message.
Getting started with your strategy before selling online.
It all comes down to having the right strategy. You need to know where and when to connect with your target market before you start selling online. The team at Iconic Digital loves helping businesses, established and startup, figure out the different moving pieces of the puzzle. We’ll talk about your product or services, how they benefit your customers, and what exactly your story is. From there, it’s all about creating the right image, message, and brand.
What are you waiting for? Let’s talk!