How Do I Write My Brand Story?

Why do you exist? Sounds kinda harsh when asked so bluntly. Take this seemingly simple question and use it to start shaping your brand story. The reason for your existence is the crux of your story. If you didn’t have a reason for existing, chances are you wouldn’t...

The Value Of Your Brand Story

Imagine a wall of store-brand cereals. Unless you’re an experienced bargain shopper or have a photographic memory, I’m guessing you don’t know the names of many knock-off cereal brands. Typically, these brands emulate the packaging of a well-known brand. They might...

What is A Brand Story?

Everyone has a story to tell. Your history, your passion, what makes you unique. All of these combine to define you. Think of your brand not just as a provider of goods or services, think of it as an interactive entity for your audience to connect with. Brand...

Finding Your Target Market In A Sea of Markets

Marketing isn’t about connecting with the masses. The theory that you’re competing with everyone for a single market simply isn’t true. If you’re following this theory, then you need to seriously reconsider your marketing tactics. Rather than a single market existing,...

Facebook For Business: Why Posting Isn’t Enough

You already know that as a business, you need to be on social media. The numbers simply don’t lie. On Facebook alone, there are two billion people using the social media channel. For your business, that means your ideal customer and your entire target market are on...
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