Finding Your Target Market In A Sea of Markets

Marketing isn’t about connecting with the masses. The theory that you’re competing with everyone for a single market simply isn’t true. If you’re following this theory, then you need to seriously reconsider your marketing tactics. Rather than a single market existing,...

Facebook For Business: Why Posting Isn’t Enough

You already know that as a business, you need to be on social media. The numbers simply don’t lie. On Facebook alone, there are two billion people using the social media channel. For your business, that means your ideal customer and your entire target market are on...

What We Found From Creating Online Quizzes

How do you capture leads effectively on your website? Do you rely on a contact form? Do you wait for someone to pick up the phone? Lead generation can’t be passive. To be effective, it needs to be proactive. When Iconic Digital launched our website redesign last year,...

Is Planning An Entire Year of Marketing Worth it?

Sitting down to plan an entire year of marketing campaigns, strategies, and tactics probably sounds tedious. It probably sounds so overwhelming you keep putting it off until it’s March and you suddenly remember you haven’t built the calendar. Here’s the issue with...
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