Starbucks Loyalists and the Power of Rewards Programs

Google, Apple Pay, and even Facebook are jumping on the money transfer train. Out of all of the in-app payment programs out there, who would you guess has the most active users? The answer to this question might come as a shock to you, but the most popular by a...

What It Takes To Create An Iconic Mascot

Captain Crunch, Toucan Sam, Tony the Tiger. We all know who these characters are and what brands they represent. A good mascot transforms a brand from a product to a story with characters, adventure, and more emotional connection than a box of peanut butter flavored...

Why Segmenting Users Matters In Email Marketing

Segmenting email lists isn’t just about increasing open rates, click-throughs, and conversions. Are those all great things to achieve with email? Sure. But, your primary goal with emails, just like all marketing messages, should be to add value to your...

Living Your Brand Story

Crafting and recognizing the need to have a brand story is great, but it isn’t enough. You have to go out and live that story. You have to allow it to guide everything you do as a company and you have to get your employees to buy into that story. It can get a little...

The Art Of Brand Storytelling: Sharing Your Brand Story

Brand storytelling is one of the hottest topics in marketing, but like most marketing tactics, it’s being ruined by marketers. It’s become convoluted and complicated. At its heart, brand storytelling is the act of sharing your brand with the world. Your story is the...
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