Why Segmenting Users Matters In Email Marketing

Segmenting email lists isn’t just about increasing open rates, click-throughs, and conversions. Are those all great things to achieve with email? Sure. But, your primary goal with emails, just like all marketing messages, should be to add value to your...

Living Your Brand Story

Crafting and recognizing the need to have a brand story is great, but it isn’t enough. You have to go out and live that story. You have to allow it to guide everything you do as a company and you have to get your employees to buy into that story. It can get a little...

Incorporating Email Automation Into Your Sales Strategy

When you think of email automation, you most likely jump to landing pages, forms, and email marketing. However, email automation can play a much bigger role in your organization. By incorporating the technology and tactic into your sales strategy, you can improve your...
START A PROJECT