Maintaining Brand Consistency with Brand Guidelines

Marketing goes far beyond pulling new leads into your pipeline. It has to do that, yes, but if that’s all you’re asking of your marketing efforts, you’re not getting nearly enough out of it. We’ve been writing about and sharing how marketing functions well outside of...

How To Spread Your Ideas

According to Seth Godin, marketing strategy is all about spreading your ideas. In this Ted Talk, Godin talked about sliced bread and spreading your ideas.   Key Takeaways   Too Little Time, Too Many Choices Today’s markets are over crowded. There are...

Why Competitive Research Is Important for Your Brand

If images of espionage, James Bond moves, and spy gadgets were the first things you thought of when you read competitive research, then you might be doing something wrong. Competitive research is all about collecting information. You don’t have to go “behind enemy...

Competition in the Digital Marketing Landscape

Take a minute to think about your competition. Maybe it’s the sandwich shop up the block. Maybe it’s the school across town. Perhaps it’s even the bike store on the south side of town who seems to undersell you at every turn. Here’s the issue, though: the companies...
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