Does Your Web Video Make People Stop and Stare?

Does Your Web Video Make People Stop and Stare?

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IF YOU HAVEN’T CONSIDERED WEB VIDEO BEFORE, MAYBE IT’S TIME TO GIVE IT THE OLD COLLEGE TRY. WHY? BECAUSE IT IS RIDICULOUSLY EFFECTIVE.

Web video is your video presence on the web. The problem is that web video is one of the first things business will forget to put on their website. We live in an age where many customers will not give your business the opportunity to meet face-to-face. Web video is the next best thing. It is your chance to really engage visitors by showing them what your company can do for them.

WONDERING HOW WEB VIDEOS HELP SALES?

Your business will stand out of the crowd with a top-notch video. Unlike your website, which is stationary in the web world, your videos have a great deal of freedom. You can place it on forums like YouTube, Vimeo, Facebook, Twitter, Instagram and Pinterest, where interested and relevant consumers will see it. If you create a web video with entertainment value, customers will promote… even without you asking them to do it. The more your video is shared, the more relevant traffic you will drive. You do the math. Relevant traffic to your site is going to turn into money for your business.

WHO BENEFITS FROM WEB VIDEOS?

You, of course. Depending on the approach you take for your video, it could also be really helpful for your customer. If you are a mechanic who posts a video about how to change the headlight of your car, you can bet that people will watch and share. They will also be interested in what sort of (very helpful) mechanic would post a video like that. Boom. You have a view who is suddenly a prospective customer. Helpful to everyone involved.

HOW TO GET STARTED WITH WEB VIDEOS

Think about what your customers want. If you are a hair salon, customers may want to learn how to do a French braid. Maybe you own an art gallery and you would like to create a funny informational flick about the greats of the Renaissance. Maybe you want a video, but you aren’t sure how to approach it. That’s okay, too. Either way, bring your ideas (or lack thereof) to Iconic. We will make you a web video that is, well, iconic.

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Jason Hutcheson

A hard working, scrappy entrepreneur with a passion for helping others succeed by mixing sales technique, creative design, and digital marketing into a potent cocktail of awesome sauce.

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