How Creative Web Design Can Help You Sell More

How Creative Web Design Can Help You Sell More

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Iconic sees a website as much more than simply an item that every business must have.  A website for any business is an opportunity to build a talented and effective virtual sales rep into your company.  By “training” your website to sell, it can collect leads, get the phone to ring, expose your brand to a larger audience, sell for you 24 hours a day, deliver sales presentations, and keep in touch with your clients with minimal effort from you.

On top of it all, you website can be beautiful. An attractive website helps your visitors navigate, choose and connect with ease. If you could have a web design that was attractive and useful, wouldn’t you do it?

HOW DOES WEB DESIGN SUPPORT YOUR SALES?

Websites that are built along the principles that Iconic adheres to seek to develop a site that moves away from traditional “informational brochure” style websites and more into designing custom websites that are part of a successful sales team.

Our web design process includes a sales funnel, a defined example of your typical sales leads, content, offers, and calls to action that will appeal to the target audience.

WHO BENEFITS FROM BEAUTIFUL WEBSITE DESIGN?

Companies that are not happy with the number of leads they are currently generating with their site or those that have sites that function primarily as an information-only site.

HOW TO GET STARTED WITH A NEW WEB DESIGN

Look at a couple of different e-books on website redesign strategies and essential internet marketing tactics.  Each will give a pretty good understanding of the process to follow.

WHERE CAN YOU LEARN MORE ABOUT WEB DESIGN?

Iconic can help you develop and implement a blog strategy that will engage and delight prospects, boost lead generation, and support overall inbound marketing tactics.

FIVE THINGS YOUR WEB DESIGN NEEDS… NOW.

1. YOUR WEBSITE NEEDS GOOD CONTENT.

…A lot of great content. Today’s search technology gives more authority (therefore higher rankings) to sites with unique, informative, succinct content.

2. YOUR WEBSITE NEEDS A BLOG.

More blog posts = more content. In the eyes of major search engines, each blog post is another page on your site. Questions? See number 1.

3. YOUR WEBSITE NEEDS PROPER ON-PAGE SEO.

Content is critical, but it needs to be in a format that search engines can easily read.

4. YOUR WEBSITE NEEDS CALLS TO ACTION

What do you want your potential client to do?  Here’s an example: Click here for a free consultation.

5. YOUR WEBSITE NEEDS GOOD ANALYTICS

Webmaster Tools from Google and Bing can give you a quick understanding of what’s working and not working.  More advanced tools can track lead generation and prospect engagement.  Iconic  uses all of them and can show you how to, as well.

THERE ARE MANY MORE WE CAN DISCUSS WHEN WE MEET.

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Carolyn Byard

Carolyn is Iconic's art director and office dog handler. She strives to build unicorns, and she is completely obsessed with the fusion of beautiful design with strong strategy for unforgettable user interfaces.