Use Social Media to Drive Traffic to Your Website

Use Social Media to Drive Traffic to Your Website

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Buzzword Alert!  Social Media Marketing.  Ahh, the promises…the potential… the frustration.  Social media marketing is an interesting phenomenon.  There is a lot of debate on the effectiveness of social media for lead generation and marketing purposes.  Our opinion: If used correctly, it could be your most powerful lead generation tool.  Yep, we’re fans – mostly because the leads we generate from social media for our business are incredibly fruitful.

There is no denying the reach and precise targeting that a brand can have through social media with the right strategy.  Most marketers of small business spend a lot of time with trial-and-error attempts at social media only to become frustrated.  Usually, we find that the tactics being used in social media marketing are the same that they would use in traditional bull-horn marketing.

This is simply a recipe for disaster in social media marketing.  Notice the term “social”.  What’s social about filling your target market’s news feed with “buy now” messages?  Of all the forms of promotion, social media may be the most strategic.  Each and every channel (Twitter, Facebook, Google+, LinkedIn, Instragram, Pinterest, etc.) requires different tactics based on demographics and target audience. The goal is the same: Start a business conversation.  Don’t make the mistake of simply registering for a social media account and throwing messages at people.  You will become frustrated and you will become ostracized.

Iconic uses sophisticated software to achieve results through social media marketing channels.  There are many tricks to garnering likes, followers, +1s, and retweets.  As always, it goes back to good sound marketing strategy.  This is our specialty.  Everything we do is strategic first.

Social media marketing is a must-have for nearly any business.

HOW DOES SOCIAL MEDIA MARKETING SUPPORT YOUR SALES?

The way that consumers – whether B2B or B2C – find information, process it, and make purchases is much different than it was even a few years ago.  The vast majority of adults in America have a Facebook account.  Twitter has hundreds of millions of users.  LinkedIn is a dominant player in the business community.  Google+ now influences search results in the largest search engine known to man.  The potential for engaging target markets is insanely large.

WHO BENEFITS FROM SOCIAL MEDIA MARKETING?

Social media marketing is a must-have for nearly any business.  We’ve been involved in meetings with prospects that say their customers “aren’t on social media”.  To that we say, “you are absolutely incorrect and you are likely losing business as the result of not looking at the facts”.  Deciding on the channels used, share of marketing budget, and to what extent effort should be placed on social media is different for each client.  Make no mistake, it is imperative that businesses embrace the channel.

HOW TO GET STARTED WITH YOUR SOCIAL MEDIA MARKETING

Sign up for the big 4: Twitter, Facebook, LinkedIn, and Google+.  Watch the interactions.  Become familiar with what gets shared and what people are posting.  Enter the conversation, but do it in a conversational method.  You would not walk up in a networking meeting and scream “we have really great quality and a sale this week” would you?  Ease your way in.  Be charismatic.  Win friends before you influence people. Observe how people respond to your business.

WHERE CAN YOU LEARN MORE ABOUT SOCIAL MEDIA MARKETING?

We love talking social media marketing at Iconic.  In fact, we love it so much we offer a free 30-minute consultation and learning session just for the opportunity to talk about it. We’d love to sit down and shoot the breeze about social media marketing. It’s a fun topic because it is so dynamic. New social networks are popping up every single day. Are you ready to see how social media marketing can support your business and your company’s sales?

 

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Scott Blanton

Content Writer at Iconic Digital Marketing
As Iconic Digital's content writer, Scott works with clients to develop brand stories and key messaging. When he isn't typing away at his computer, you'll find him exploring new coffee shops, spending time with this family, or working on a new home improvement project.