12 Feb Are free website design services effective?
The commercials are everywhere. Get a free website design. It’s easy. It’s free. It’s all you need!
Or this one: $300 “custom” website with SEO and hosting and this and that… got it – the entire web universe for $300.
It sounds phenomenal. But alas, it’s not. We wish it were. Iconic is a strategic marketing firm in Indianapolis that provides, among other things, websites for our clients. Our clients would be thrilled with us if we could find a supplier for $300 that worked. Better yet, if we locked one down for FREE – they might build statues in our honor!
- “If I’m on the web, more people will find me” – not necessarily
- “If I use a bunch of stock photos, it will fool people into believing I’m more professional or bigger than I am” – nope
- “All I need is a basic web page to compete” – very rarely
- “If I have a website, I get to check that off my list of things to do – AND it’s free!”
- “SEO? That sounds great! SEO drives business, so I need that!” – you do… but what is free SEO?
- pages (even home pages) missing meta descriptions almost universally – basic conversion necessities
- no meta keywords (not important for Bing or Google, but still important for smaller search engines)
- no alt tags for images – basic SEO item
- 301 redirects not set – okay, lot’s of people forget those
- on the three that we checked in simple searches using their city and industry, none came up in the first 10 (!) pages of Google organically. None! In the first 10 pages! That’s a problem considering the vast majority of searchers will ever get past page 4.
- not one of the pages we saw had forms on each page to convert traffic, nor were there any discernible calls to action