Website Loading Time: What Is It Costing You?

website loading time

A lot of things look cool in slow motion.

Your website loading time isn’t one of them.

If you are a business owner –  a website loading slowly can be one of the most painful things to watch. Why? Because you could be losing money  every time someone gets impatient and clicks away from your slow loading website.

Now, more than ever, consumers are in a rush, making it increasingly challenging for companies to create a web presence that stands out.

98% of shoppers investigate businesses and products online before making a purchase. A slow loading website can jeopardize your chances of making the sale.

Why is website loading time important?

Slow loading time can affect your rank in Google – In 2010 Google announced that it was adding a new signal to its search ranking algorithms.

It can affect user happiness –  A study from the University of Massachusetts, Amherst & Akamai Technologies found that visitors would leave a site after two seconds of waiting for it to load. Consumers are busy and they have other options.

Bottom Line: “Ain’t nobody got time for that!”

How does your website loading time affect your bottom line?

A slow loading site will affect your visitor’s experience –  Research shows that 50% of Americans won’t go back to an establishment that kept them waiting for something. A slow loading site can cost you customers the first time they interact with your brand online.

A slow loading site will cost you trust -Building trust online can be difficult for many brands. If your website is loading slowly, then you’re already losing.

A quickly loading site starts the trust building process and once you have eyes on your site, you can start wowing visitors with your products and services.

A slow loading site costs you money – Consumers have tons of options when it comes to purchasing online. Your website acts as your first impression for many consumers.

If they’re in a hurry, they’ll go somewhere else for the information, product, or service they are looking for.

Amazon has figured out that if their page slowed down by just one second it could cost $1.6 billion dollars in sales each year.

Bottom Line: “This website is taking too long to load – should I trust them?”

How can I improve my website loading time?

Slow website loading time can be caused by a number of things.

  • Content being served without HTTP compression
  • Complicated site-map that goes too deep
  • Bulky code
  • Too many redirects
  • Poor design

The list goes on and on and the consequences of a slow website can really hurt your bottom line.

The outcome will be better for your bottom line.

Bottom Line: Make every interaction potential customers have with your brand a positive one.

Your business is worth it. Let us help you make your first impression iconic. Contact us today.

 

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Scott Blanton

Content Writer at Iconic Digital Marketing
As Iconic Digital's content writer, Scott works with clients to develop brand stories and key messaging. When he isn't typing away at his computer, you'll find him exploring new coffee shops, spending time with this family, or working on a new home improvement project.

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