12 Oct 5 Content Offers You Can Write Right Now
Have you ever wondered what compels people to fill out forms on websites? Maybe they have a question they want answered. Maybe they’re already through the majority of the sales pipeline. For most, it all comes down to getting something out of it. It all comes down to getting something of value in return for their information.
When it comes to your website, you can’t just hand something out like you’re talking to a lead in person. Consumers love getting free stuff, so, instead, you can provide them with a content offer. But you can’t just give that valuable piece of information away, you can ask for something in return.
In exchange for your valuable content offer, you need to ask for their contact information. Now, the traffic on your site won’t just give this information away for a line or two of content. They’ll want something of real value. They’ll want something they can really sink their teeth into and get something out of.
To get you started, here are 5 content offers you can easily write right now.
1.Top 5 Questions You’re Asked On A Regular Basis
No doubt you get asked questions all the time. Some of these questions probably get asked on a such a regular basis that you have the answers memorized. Maybe you even have an FAQ section on your website. Take those common questions or even some of the FAQs and expanding on them is a perfect content offer. It’s easy to write because you already know these answers.As far as content offers are concerned, this is a valuable download for potential leads because they can simply fill out a small form and have the answers to the questions. They won’t have to do a bunch of digging in order to find answers to questions they might have. Plus, they’ll probably learn things they didn’t even know they needed to know.
As far as content offers are concerned, this is a valuable download for potential leads because they can simply fill out a small form and have the answers to the questions. They won’t have to do a bunch of digging in order to find answers to questions they might have. Plus, they’ll probably learn things they didn’t even know they needed to know.
2.Checklist for Planning ________ (Fill in with an industry specific task or purchase)
It doesn’t matter what industry you’re in, there’s a good chance your customers do some planning before making a decision or before making a purchase. You can give them the tools they need in order to make a qualified, knowledgeable decision through content offers. Creating a checklist gives potential customers something to look at as they’re researching and making their decision.Better yet, make sure some of
Better yet, make sure some of the checklist items highlight the features and benefits you offer. If you have anything exclusive that no other competitor offers, be sure to include that on the checklist. It will help point the potential lead back to you.
3.Choosing A ________ (Fill in with your industry) Ebook
It doesn’t matter if you sell products or services, you have to help potential customers make the best purchasing decision. By doing this, you’ll help establish credibility in the mind of the purchaser. For this content offer, you simply need to write an ebook about the process of choosing (insert your top product or service). Now, the phrase ebook may be a little scary. A book? An entire book? Let’s set the record straight, an ebook doesn’t need to be the next great American novel. In fact, it doesn’t even need to be long. It could be as little as two or three pages and as long as 10. Just remember the ebook needs to provide real value in order to justify asking for contact information.
To really make the ebook valuable, include some graphical elements. This could be anything from graphs to custom photos and icons. These will help fill in the pages and help make the book more enjoyable.
4.Key Terms to Know In The ________ (Fill in with your industry) Industry
It doesn’t matter what industry you work in, your buyers probably aren’t experts. Let’s look at insurance for a minute. Even at the most basic levels, terms like premium, deductible, and copay can be confusing. So, when you start throwing terms around like umbrella policies, aggregate limit, and viatical settlement provider, buyers can become even more confused. Providing content offers like a downloadable glossary of terms will help buyers make a more informed decision (and they’ll remember who helped them do that).
Here’s how to get started with this one: think about the questions you get asked the most. Are they centered around a few key phrase or words? Break those questions down and turn them into a list of words to know.
5.Buying Guide For __________ (Fill in with your product or service type)
Buying guides are great when the market is saturated. Because so many buyers do so much research before making a decision, they can become overwhelmed by the choices and forget what’s what. Your buying guide should help them keep all of this straight. Help them determine what’s most important, what to look for, and what to avoid.
Again, when it comes to content offers, you’ve probably done the legwork here. It’s just a matter of pulling the information together. Break down your sales process. Think of what you tell customers about yourself, the competition, and whatever other helpful information they may need.
Content offers can be intimidating to many. You probably don’t consider yourself a writer, so you don’t think you can make an effective download. This isn’t the case. In fact, you probably have most of the information and knowledge already to write a content offer. You just need to pull it all together.
Are you ready to develop a content offer and get your online marketing sales funnel going? The digital marketing team at Iconic Digital is ready to help. Writers. Designers. Sales experts. Marketers. We have the knowledge and skills to help you grow your sales pipeline. Are you ready to get started?