13 Oct Create Calls to Action that Direct Traffic
Presumably, every web page on your site has a purpose. You should have a good understanding of where you want the traffic to go as it arrives and progresses through your site. Calls to action are the visual cues that help your prospect move through your online sales funnel efficiently. Sometimes they are buttons, pictures, links, etc. that induce a visitor to take another step. Many times we use them move prospects to a landing page for an offer or we direct them to the next logical page towards conversion.
With inbound marketing, we are constantly developing and refining calls to action based on data from existing visitors. To develop a website capable of generating the maximum number of sales leads, calls to action are critical.
CALLS TO ACTION HELP YOUR WEBSITE DIRECT TRAFFIC IN A MEANINGFUL WAY
HOW CAN YOU START USING CTA’S RIGHT AWAY?
First, starting with your home page, identify where you would like the client to go. Does your site design point them in a small number of directions or is it so scrambled with multiple links and offers that the visitor could go in any number of directions? Continue on throughout the site. You should be funneling visitors strategically based on your internet marketing plan. Do not simply give them a bunch of choices and hope they find their way. Calls to action are your opportunity to be a tour guide.
WHERE TO GET MORE INFORMATION ABOUT CTA’S
Calls to action are part of the Iconic’s inbound marketing services and we can certainly help you analyze and determine effectiveness of your current site structure. If you would like to learn more about how to put calls to action to work on your website, sit down and chat with us. We are happy to talk about the best ways your web design could be selling for you. Getting more leads could really be as simple as adding a few more strategically-placed calls to action.