SEO Tips from the Professionals

SEO Tips from the Professionals

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Get found the right way, by the right customers.

Iconic builds websites that appeal to your target market.  We focus on optimizing your site by optimizing the content and the structure. This ensures a great experience for your visitors and for search engines.  By using professional search engine optimization tactics, we are able to increase ranking in search engines like Google, Bing, and even many smaller players.

Many SEO companies focus on the next big thing or the tricks and holes in search engine ranking algorithms.  These are short-term strategies that, if exposed, will result in your site being penalized and/or removed from search indexes.  One thing will remain constant this week, next year, and next decade: quality content that is authoritative and well-structured will be the SEO trick that works  – that’s our focus.

HOW DOES SEO SUPPORT YOUR SALES?

By helping potential clients find your content online, you will see a greater amount of traffic finding you organically.  Once at your site, we employ calls to action and strategic site design to get visitors to the right info quickly based on what they search for.  Your site will be optimized for keywords that we identify in the planning stage that have the best opportunity to generate a conversion or sale. In short, good SEO will help you find great leads.

SEO WILL HELP YOU CONNECT WITH YOUR TARGET MARKET

WHO BENEFITS FROM SEO?

Anyone with a website that is not receiving enough traffic or is failing to generate high quality sales leads stands to benefit from SEO. The benefit is twofold: 1. Your company will be found easily by customers who want your help. 2. Customers love sites that have great, optimized content. If you are helping them find you through all the noise, you’ve helped them come one step closer to finding exactly what they need. Professional organic search engine optimization will help your business give your customers what they are searching for.

HOW TO GET STARTED

The first step is to review current web analytics.  Once a baseline is established, you can start to set SMART search result-oriented goals.  The next step is to look at competitors and perform a competitive analysis on the keywords and content they are using to generate and convert traffic.  Based on the research, you will need to update your on-page SEO. Once the technical SEO tasks are completed, switch your strategy from analysis to refinement.  Search Engine Optimization is an ongoing and fluid part of your web success.

WHERE CAN YOU LEARN MORE?

Iconic can help you develop and implement a search engine optimization strategy that will engage your prospects, boost lead generation, and support overall inbound marketing tactics.  If you play your cards right, you could end up on the first page of search engine rankings. However, there is no magic bullet. It takes time and hard work to implement a professional SEO strategy… but you can do it! Would you like to bounce some ideas for keywords or other SEO methods off of us? We’d love to sit down and talk.

 

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Jason Hutcheson

A hard working, scrappy entrepreneur with a passion for helping others succeed by mixing sales technique, creative design, and digital marketing into a potent cocktail of awesome sauce.

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