Frequently Asked Questions

You’ve got questions and we’ve got answers. Read about our services and how we can best help you grow and scale your business below.

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Iconic Digital FAQs

What makes Iconic so iconic?

Unlike other marketing and creative agencies, we don’t just make pretty things. Sure, we make awesome logos and websites, but we take it one step further. We build strategies to support your brand and company. We help you understand your buyers and how to target them, then we give you the tools you need like a responsive website to generate the leads you need.

What’s it like to work with Iconic?

While some agencies will tell you about their hacky sack circles and conference room with a cereal bar and bean bag chairs, we’ll tell you about the work we’ve done for our clients. At the end of the day, your project comes first. We’ll have fun along the way, but our main focus is creating and developing the best work we can to make your brand even more iconic than it already is. We pride ourselves on building marketing materials that pay for themselves.

Who’s creating the work?

Design, content, and marketing experts create everything at Iconic. From business cards to giant websites, we’re all experts at getting stuff done. You’re the expert in your industry. We’re the experts in ours. We’ll work together to make you look even more attractive to potential customers by developing strategies and creative pieces to make your brand iconic.

What all can you help me with?

Being iconic is more than just having a killer website and logo. It’s about sharing your story. It’s about having the right marketing materials and the right strategy. From helping you identify and understand your buyers to building a responsive website to developing an ongoing marketing strategy, we’re here to make you iconic in any way we can.

What if I’m not sure about the design or the strategy?

If you aren’t sure about the design or the strategy, then let us know. We’ll talk through why we designed something a particular way or why your strategy is the way it is. We want you to feel confident and excited about your project. If something doesn’t feel right about it, then we’ll work together to find a solution that works.

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Branding FAQs

What exactly is branding?

Branding is more than a logo and a clever tagline. Your brand tells the story of your company. It’s your message and your values. Branding is when all of the different elements like your logo, social media posts, and marketing materials all tell the same story consistently. And when that happens, remarkable things occur.

Want to learn more about Iconic Branding?

What’s the difference between a logo and a brand?

Your logo is a graphic or typographic symbol that identifies your company. A logo is part of your company’s brand identity. It represents part of your brand’s story, but it certainly isn’t the only part of the story.


Sure you do. Ours is free.

Get all the deets you need… this download gives you a list of design tips, file types, and all that good jazz.

Your brand, as a whole, tells the entire story of your business. It’s your value proposition, your logo, the impressions you leave on people, and all of the marketing materials. Think of your brand as a story. You need elements like characters and plots in order to tell that story. Your logo is just one of those elements that help you tell the story.


How Much Do You Actually Know About Branding?

Want to find out if your branding skills are up to snuff? Try our quiz to see.

What’s the branding process like?

At Iconic, the branding process is all about you and your business. We’ll kick things off with a strategic discussion. We want to learn about you, your company, and the current state of your brand. We have to understand where you are coming from before we can help you take things to the next level. After talking and listening, we’ll refine the best and most strategic course of action to make your brand iconic.

Need A Checklist? We gotcha covered.

Find out what you need to think about for your branding.

Our free branding infographic was created to help you know what you need to establish your brand… the dominate your opportunities.

What all is included in my branding project?

Because no two companies are the same, no two branding projects are the same. Your branding or rebranding project might include:

  • Logo Design: to capture the spirit of your brand.
  • Logo Variations: to move your brand forward in various ways.
  • Brand Guidelines: to help you communicate your brand story.
  • Brand Story: to inform you about your buyer personas and what motivates them.
What happens after developing my brand?

Creating the strategy is really just the start of it all. Your branding will need a lot of collateral like a website, business cards, signage, automated emails, and whole slew of other stuff. Our team offers the tools you need to execute your new brand, if you want to focus on growing your business instead of juggling all of the marketing. Ready to learn more?

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Website Design FAQs

How long will it take to make my website?

It really just depends on your brand and on the site. No two websites are exactly the same. We always work with your timeline. After we meet and talk about all of the details of your project, we can give you a realistic timeline for your project.

How much does a website cost?

The price depends on how large your site will be, the type of graphics we have to create, and all of the little details that go into making a website awesome. At Iconic, we build websites that pay for themselves. If your site is generating leads that help you increase your sales, isn’t the price of a new website worth it? A new website is about growing your business and leveraging your brand story, so we like to focus on the payoff

What’s the website design process like?

We always start a website off with a strategic consultation. We’ll talk about things you like and don’t like on your current site, the voice of your brand, and the overall message. After we have a better understanding of your needs, we’ll create a strategy for your website design. Once that’s nailed down, we’ll get to work on building a beautiful site with a focus on gaining you leads.  When you’ve approved those, we’ll get to work on creating your site.

Get A Website Design Checklist

Here are some of the things you’ll want to consider for your website redesign.

Whether you are looking for a team of designers or you are trying to keep your web design in house, this checklist will include all of the elements you’ll want to consider.


Find out what type of website you have right now.

Is your website earning its keep and working for you? Our quiz will help you find out.

What kind of results can I expect to see?

Our goal is to build a website that pays for itself. Because we’re so focused on delivering you with a finished product the gets results, you’ll see those results. We’ll even help you set up the right tools to measure and track those results.

Will I be able to edit my website?

We use a content management system (CMS) to build your website, which means when we’re done, you’ll be able to make edits to the content. Before we turn the keys over to you (so to speak), we’ll make sure you understand how the CMS works and how to use it. We’re also more than happy to help you with your ongoing marketing efforts by providing print materials, blogging services, and strategic consulting.

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Consulting FAQs

How can you help me?

With years of experience in management, marketing, and sales, we can customize a training session that fits your needs and helps you learn how to grow your business. From sales training and coaching to improved lead generation, we can help you turn your brand into an iconic brand.


Find out if you are approaching your marketing with a creative, strategic mindset.

Your marketing strategy should be creative. Agile. Strategic. Designed to fit your business perfectly.

How can you help my employees?

Your employees can be iconic, too. With consulting services that can help increase your lead generation, your employees can learn the ins and outs needed to take your digital marketing strategy from idea to implementation.

What will I get out of a consulting session with Iconic?

A marketing consulting session is all about you and your needs. From sales training to the basics of digital marketing, we’ll tailor your session to your business’ individual needs. Here are a few of the different services we currently offer:

  • Sales training and coaching
  • Improved lead generation through content marketing
  • Support to help your employees (or your CEO) understand why digital marketing is important
  • Website planning tools for your next website
  • Marketing automation strategy and plans
  • Strategic digital marketing plans
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Creative Services FAQs

What type of creative services do you offer?

Basically, you name it, we create it. Because your message needs to be cohesive and consistent from marketing material to marketing material, we offer a wide variety of creative services to help.


  • Logos.
  • Websites.
  • Business cards.
  • Print materials.
  • Signs.
  • Animated videos.
  • Graphic design.
  • Content writing.

Have an idea for something off the wall? We’d love to help bring it to life!

How does strategy impact creativity?

At Iconic, we do things a little differently. The strategy we help you define and build for your brand informs all of the creative elements we develop. We think about things like lead generation, increasing your ROI, and delivering an iconic message.


Just how creative are you? We’re about to find out.

Take our quiz to see just how creative you are. You may surprise yourself with the result.