Meet

Blue House

Branding

Overview:

The Blue House is an artistic coworking space in the heart of Indianapolis. They give children a place to improve their skills in music, art, and filmmaking to eventually use professionally. The Blue House came to Iconic for a logo that captures the mission of The Blue House while expressing music and the impact they have on the city of Indianapolis.

What We Did:

We used negative space to show the house reverberating its impact on the city. The treatment of the skyline uses color and pattern to represent a music equalizer. The logo balances contemporary and classic design to show the focus on the future and respect for their beginnings.

Meet

The Blue House

Branding

Overview:

The Blue House is an artistic coworking space in the heart of Indianapolis. They give children in the city a place to improve their skills in music, art, and filmmaking to eventually use professionally. The Blue House came to Iconic to create a logo that captured the mission of The Blue House while expressing music and the impact they have on the city of Indianapolis.

What We Did:

We decided to use negative space to show the house reverberating its impact on the city. The treatment of the skyline uses color and pattern to represent an equalizer to symbolize music. The design balances contemporary and classic design to show the focus on the future and respect for their beginnings.

Meet

The Blue House

Overview:

The Blue House is an artistic coworking space in the heart of Indianapolis. They give children in the city a place to improve their skills in music, art, and filmmaking to eventually use professionally. The Blue House came to Iconic to create a logo that captured the mission of The Blue House while expressing music and the impact they have on the city of Indianapolis.

What We Did:

We decided to use negative space to show the house reverberating its impact on the city. The treatment of the skyline uses color and pattern to represent an equalizer to symbolize music. The design balances contemporary and classic design to show the focus on the future and respect for their beginnings.