case study
When your work screams "premium," how do you make your brand image match your offering?
Client
BPI Outdoor Living
Industry
Home Services
The Challenge
BPI knew they were giving their customers the 5-star treatment with every luxury outdoor space they created. But without branding that reflected the premium nature of their services, their potential customers weren't sure how they were different than any other outdoor living companies.
The solution
BPI needed a holistic strategy to reach the right customers, differentiate themselves from others in the market, and zero in on the leads who were genuinely interested in their remarkable landscaping service.
A brand overhaul
BPI needed branding that reflected their exceptional quality and let customers know they were different. After creating a strategy to appeal to BPI's ideal customers, Iconic developed a simple, elegant logo and other sleek assets, to build a brand personality that exuded comfort and style.
An elegant website with a customized user journey
Part of making BPI's brand reflect their luxury services was creating a website that would speak to the lifestyle their ideal customers were seeking. With this in mind, we designed pages that let customers explore designs and services based on their lifestyle and tastes. The tailored experience of the new site reflects the personal attention that BPI offers, differentiating them from other outdoor living companies.
Project building blocks
To drive BPI Outdoor Living’s growth, Iconic Digital Marketing has served as a full marketing partner for over six years. Our collaboration began with a strategic overhaul and complete rebrand, followed by a new website designed to showcase BPI’s expertise. Since then, we’ve implemented ongoing lead generation tools, digital advertising campaigns, and continuous website optimization. Each phase is focused on elevating BPI’s brand, generating qualified leads, and ensuring their digital presence delivers measurable results.
Strategy Workshops
Complete Brand Redesign
Website Design & Build
Lead Generation
Performance Optimization
"My company hired Iconic several years ago to build a new website. I was so impressed by our first meeting. Their approach was to really understand our business and develop a marketing strategy, not just build a fancy website that didn’t achieve our goals. They have since helped us on rebranding, new marketing materials, a more refined sales process and so much more. Iconic truly is a talented team and a pleasure to work with."
- J.D. Durst, President/CEO
The results
%
increase in unique website visitors in the first year
%
above annual lead generation goal
%
more leads per month in the first year
Ready to create a brand that dominates?