Meet

Cummins

Creative Design + Consulting

Overview:

Cummins. They are easily one of today’s most innovative, forward-thinking companies. The most amazing thing about this company is the fact that they are large enough for their technological breakthroughs to make a significant impact on a global level. This company has a vision for the future, and a realistic gameplan to achieve that vision. While many think of diesel engines when they think of this company, Cummins is actually a global manufacturer of power generation equipment, power systems, engines, and custom power supplies. The team at Iconic partnered with Cummins to highlight some of the company’s many other endeavors.

What We Did:

We worked with the marketing team at Cummins to identify specific silos of their company that needed more exposure. Once these were identified, we created strategic calendars to include social media posts, infographics, and images for the brand to share on all of their channels.

Meet

Cummins

Creative Design + Consulting

Overview:

Cummins. They are easily one of today’s most innovative, forward-thinking companies. The most amazing thing about this company is the fact that they are large enough for their technological breakthroughs to make a significant impact on a global level. This company has a vision for the future, and a realistic gameplan to achieve that vision. While many think of diesel engines when they think of this company, Cummins is actually a global manufacturer of power generation equipment, power systems, engines, and custom power supplies. The team at Iconic partnered with Cummins to highlight some of the company’s many other endeavors.

What We Did:

We worked with the marketing team at Cummins to identify specific silos of their company that needed more exposure. Once these were identified, we created strategic calendars to include social media posts, infographics, and images for the brand to share on all of their channels.

Meet

Cummins

Overview:

Cummins. They are easily one of today’s most innovative, forward-thinking companies. The most amazing thing about this company is the fact that they are large enough for their technological breakthroughs to make a significant impact on a global level. This company has a vision for the future, and a realistic gameplan to achieve that vision. While many think of diesel engines when they think of this company, Cummins is actually a global manufacturer of power generation equipment, power systems, engines, and custom power supplies. The team at Iconic partnered with Cummins to highlight some of the company’s many other endeavors.

What We Did:

We worked with the marketing team at Cummins to identify specific silos of their company that needed more exposure. Once these were identified, we created strategic calendars to include social media posts, infographics, and images for the brand to share on all of their channels.

Social Media

We created a social media calendar for the Cummins’ marketing department to use and provided the creative to go along with it including blog posts, Facebook posts, and images for Instagram.

Infographics

We created custom infographics to not only highlight the different offerings and industries Cummins works in, but to also showcase their innovation within those industries.

Strategy

Working closely with Cummins, we assisted in developing an overall digital marketing strategy. It was inspiring to work with such an innovative global brand and one of our favorite projects.