Meet

HandleBar

Creative Design + Website Design

Overview:

HandleBar came to Iconic in need of a new website and brand overhaul. HandleBar, Indy’s original bicycle pub, needed a new look and easy-to-use website. The site needed to attract potential customers and show what it’s like to pedal through the city enjoying a pint (or several).

What We Did:

We created a new website for HandleBar, starting with a clean design and a visually driven site experience. We designed the logo to reflect the fun of the experience and treated the texture to create cohesion throughout the site, images, and logo. We decided on a clean organization for the site. With minimalism in mind, the site answers questions directly and quickly. It leads audiences through the steps to book a tour, see photos of the HandleBar or answer frequently asked questions.

Meet

HandleBar

Creative Design + Website Design

Overview:

HandleBar came to Iconic in need of a new website and brand overhaul. HandleBar, Indy’s original bicycle pub, needed a new look and easy-to-use website. The site needed to attract potential customers and show what it’s like to pedal through the city enjoying a pint (or several).

What We Did:

We created a new website for HandleBar, starting with a clean design and a visually driven site experience. We designed the logo to reflect the fun of the experience and treated the texture to create cohesion throughout the site, images, and logo. We decided on a clean organization for the site. With minimalism in mind, the site answers questions directly and quickly. It leads audiences through the steps to book a tour, see photos of the HandleBar or answer frequently asked questions.

Meet

HandleBar

Overview:

HandleBar came to Iconic in need of a new website and brand overhaul. HandleBar, Indy’s original bicycle pub, needed a new look and easy-to-use website. The site needed to attract potential customers and show what it’s like to pedal through the city enjoying a pint (or several).

What We Did:

We created a new website for HandleBar, starting with a clean design and a visually driven site experience. We designed the logo to reflect the fun of the experience and treated the texture to create cohesion throughout the site, images, and logo. We decided on a clean organization for the site. With minimalism in mind, the site answers questions directly and quickly. It leads audiences through the steps to book a tour, see photos of the HandleBar or answer frequently asked questions.

Website Design

The design purposefully shows what the HandleBar experience is like through featured photos of the bar in action. We used our knowledge of the audience and their needs to prioritize scheduling, instructions, answers to questions, and visuals to confirm with audiences it really is as fun as it looks.

Creative Design

For the HandleBar creative design, we considered the target audience and decided a strong aesthetic would resonate best for the brand. The logo treatment communicates the experience through the visual design as well as the text. We added unique elements, like the bike chain, gear imagery, and photo treatment to create fun throughout the brand.