Meet

Heavy Pockets

Creative Design

Overview:

Heavy Pockets is a street wear company that draws artistic inspiration from conspiracy theories. The artwork for their gear focuses on famous American mysteries that have never been solved.

What We Did:

When Heavey Pockets came to Iconic, they knew their product, but they didn’t know their entire brand. We worked with the team at Heavey Pockets to create site graphics, packaging, print pieces, impact pieces, and a custom video.

Meet

Heavy Pockets

Creative Design

Overview:

Heavy Pockets is a street wear company that draws artistic inspiration from conspiracy theories. The artwork for their gear focuses on famous American mysteries that have never been solved.

What We Did:

When Heavy Pockets came to Iconic, they knew their product, but they didn’t know their entire brand. We worked with the team at Heavy Pockets to create site graphics, packaging, print pieces, impact pieces, and a custom video.

Meet

Heavy Pockets

Overview:

Heavy Pockets is a street wear company that draws artistic inspiration from conspiracy theories. The artwork for their gear focuses on famous American mysteries that have never been solved.

What We Did:

When Heavy Pockets came to Iconic, they knew their product, but they didn’t know their entire brand. We worked with the team at Heavy Pockets to create site graphics, packaging, print pieces, impact pieces, and a custom video.

Site Graphics

The sales website was created by at team across the country that specialized in development. Because they didn’t have any graphic designers on staff, the team at Iconic supported the e-commerce site by creating and supplying graphics that communicated the brand identity.

Heavy Pockets also needed a promotional site… something that told the story of their brand. Our team built a parallax website that communicated the story of the Freemasons and raised questions that may never be answered.

Packaging Design

Each Heavy Pockets shirt comes in a unique box. The boxes feature a UV spot varnish and were designed to contain a number of hidden messages for customers to find.

Print Collateral

The Freemason’s shirt included a certificate of authenticity in the form of an old Freemasons newspaper.

For promotional purposes, we also crafted a piece that was printed, crumpled and folded to look like a $100 bill, which was intended to be scattered at malls, concerts, and similar events.

Impact Pieces

Heavy Pockets released a series of vinyl stickers, many of which were to be included in shirt packaging. The stickers were intended to be collector’s items.

Creative Production

This video was conceptualized and created by Iconic from start to finish. The intention was to ask heavy-hitting questions in a graphically attractive way that would intrigue potential customers to learn more about the Heavy Pockets brand.