Meet

Iconic Brews

Creative Design

Overview:

We created the Iconic Brews label because we’re big fans of craft beer at Iconic. Not only was it a great chance to flex our creative muscles, but it was a great opportunity to examine the craft beer marketing industry.

What We Did:

For this double IPA, we wanted to create an intense label that popped off the shelf at liquor stores. Our concept: War Horse Double IPA. The eight-legged war horse on the label is Sleipnir, the horse belonging to the Norse god, Odin. Sleipnir was known for being swift as the wind and completely unstoppable. If that doesn’t say double IPA, what does?

Meet

Iconic Brews

Creative Design

Overview:

We created the Iconic Brews label because we’re big fans of craft beer at Iconic. Not only was it a great chance to flex our creative muscles, but it was a great opportunity to examine the craft beer marketing industry.

What We Did:

For this double IPA, we wanted to create an intense label that popped off the shelf at liquor stores. Our concept: War Horse Double IPA. The eight-legged war horse on the label is Sleipnir, the horse belonging to the Norse god, Odin. Sleipnir was known for being swift as the wind and completely unstoppable. If that doesn’t say double IPA, what does?

Meet

Iconic Brews

Overview:

We created the Iconic Brews label because we’re big fans of craft beer at Iconic. Not only was it a great chance to flex our creative muscles, but it was a great opportunity to examine the craft beer marketing industry.

What We Did:

For this double IPA, we wanted to create an intense label that popped off the shelf at liquor stores. Our concept: War Horse Double IPA. The eight-legged war horse on the label is Sleipnir, the horse belonging to the Norse god, Odin. Sleipnir was known for being swift as the wind and completely unstoppable. If that doesn’t say double IPA, what does?

Label Design

We wanted to throw plenty of hops on the label for an extremely hoppy double IPA that really packs a punch to your taste buds. We also thought green sent the right message for a double IPA because of the intensity of the hops. The shape and overall feel of the label is strong yet elegant.

Package Design

We went beyond labels and put a little hop on the bottle cap, because… why not? When it comes to package design, the details are what really come through and this little hop definitely enhances the overall package.

Illustration

This eight-legged war horse was illustrated by hand and then converted into vector artwork. We wanted to depict the intensity of a double IPA while incorporating the iconic imagery of Odin’s famous war horse, Sleipnir.

Creative Concepts

Branding a beer is about more than just labels. We came up with the concept of a very simple hop bud on an IPA glass for the War Horse Double IPA.