Meet

Nickel Plate Arts

Website Design

Overview:

Nickel Plate Arts came to the team at Iconic looking for a website that would help them better connect with artists and the 6 communities they serve along the historic Nickel Plate Railroad. Needing a website that could be easily updated, showcase artists, and help the communities get involved, Iconic went to work.

What We Did:

We created a website that helped segment the different visitors to the site. Knowing that artists probably aren’t looking for the same information as art supporters, we were able to create pages and develop content that would drive home a clear message to each target audience. We also made it easy to find classes and events, so the community could better engage art in their area.

Meet

Nickel Plate Arts

Website Design

Overview:

Nickel Plate Arts came to the team at Iconic looking for a website that would help them better connect with artists and the 6 communities they serve along the historic Nickel Plate Railroad. Needing a website that could be easily updated, showcase artists, and help the communities get involved, Iconic went to work.

What We Did:

We created a website that helped segment the different visitors to the site. Knowing that artists probably aren’t looking for the same information as art supporters, we were able to create pages and develop content that would drive home a clear message to each target audience. We also made it easy to find classes and events, so the community could better engage art in their area.

Meet

Nickel Plate Arts

Overview:

Nickel Plate Arts came to the team at Iconic looking for a website that would help them better connect with artists and the 6 communities they serve along the historic Nickel Plate Railroad. Needing a website that could be easily updated, showcase artists, and help the communities get involved, Iconic went to work.

What We Did:

We created a website that helped segment the different visitors to the site. Knowing that artists probably aren’t looking for the same information as art supporters, we were able to create pages and develop content that would drive home a clear message to each target audience. We also made it easy to find classes and events, so the community could better engage art in their area.

Responsive Design

The new Nickel Plate Arts site needed to be responsive, so that visitors could find and read information from their computers, phones, and tablets. Making the site responsive better helps the organization reach their communities and promotes best web and SEO practices.

Illustration

Since Nickel Plate Arts features, focuses on, and supports art, we wanted visitors to get a sense of artistry on the site. Our team created custom illustrations and graphics to feature throughout the site. Doing this not only resulted in better user experience, but it also shed more light on the purpose of the organization.