Meet

SG Helmets

Website Design

Overview:

SG Helmets is an Indianapolis based company founded by auto racing legends Bill Simpson and Chip Ganassi. These two former racecar drivers saw a need for better head protection in the football industry, so they designed and created a highly-protective helmet. They worked with the team at Iconic Digital to develop the custom look for the site as well as create custom graphics for their online store.

What We Did:

The team at Iconic focused on building the SG Helmets website and branding materials that would resonate with the football industry. We looked at statistics and designs before we started creating the SG Helmets website. We knew it needed to be something that would capture the attention of players, coaches, parents, and other professionals. And the branded materials needed to consist of the same feel and message as the site.

Meet

SG Helmets

Website Design

Overview:

SG Helmets is an Indianapolis based company founded by auto racing legends Bill Simpson and Chip Ganassi. These two former racecar drivers saw a need for better head protection in the football industry, so they designed and created a highly-protective helmet. They worked with the team at Iconic Digital to develop the custom look for the site as well as create custom graphics for their online store.

What We Did:

The team at Iconic focused on building the SG Helmets website and branding materials that would resonate with the football industry. We looked at statistics and designs before we started creating the SG Helmets website. We knew it needed to be something that would capture the attention of players, coaches, parents, and other professionals. And the branded materials needed to consist of the same feel and message as the site.

Meet

SG Helmets

Overview:

SG Helmets is an Indianapolis based company founded by auto racing legends Bill Simpson and Chip Ganassi. These two former racecar drivers saw a need for better head protection in the football industry, so they designed and created a highly-protective helmet. They worked with the team at Iconic Digital to develop the custom look for the site as well as create custom graphics for their online store.

What We Did:

The team at Iconic focused on building the SG Helmets website and branding materials that would resonate with the football industry. We looked at statistics and designs before we started creating the SG Helmets website. We knew it needed to be something that would capture the attention of players, coaches, parents, and other professionals. And the branded materials needed to consist of the same feel and message as the site.

Responsive Design

We knew that a wide range of age groups would be accessing this site. It was important to us that the SG Helmets website be as user-friendly as possible, which is why we built the site on a responsive platform.

Brochure

SG wanted a tri-fold to leave behind that distributors could use to communicate the value of the SG Helmet. Iconic created a brochure that was heavy on the visuals, using a layout that is a big departure from standard tri-folds.

Web Design

When we sat down to brainstorm the graphics for the SG Helmets website, we knew we wanted to create a look that had a lot of intensity and a little bit of grit. Each and every page contains custom graphics; we wanted a look that would get people revved up about these helmets.

Infographics

As you go through the SG Helmets website, you will notice that we created a significant number of infographics. This is because we knew it was important to be able to quickly communicate the value of the SG football helmet.

Custom Graphics

We generated over 15,000 custom helmet graphics for this project. It was important to us that customers could click through the helmets to view different color and hardware options. This meant making sure that each helmet was photographed and edited in order to create the most professional look possible.